Guangdong Custom Furniture Association / Guangdong Wardrobe Industry Association
News Spokesperson System
To standardize the news release activities of the Guangdong Custom Furniture Association / Guangdong Wardrobe Industry Association, promote transparency in the association's work, facilitate the healthy development of the industry, create a favorable public opinion environment for industry growth, and fully leverage the unique role of the association, this system is formulated in accordance with the spirit of the "Notice of the Ministry of Civil Affairs on Promoting the Establishment of a News Spokesperson System in National and Provincial Social Organizations" (Min Fa [2016] No. 80) and in light of the actual situation of the association.
I. Requirements and Responsibilities of the News Spokesperson
1. The news spokesperson shall be familiar with the industry and the association's affairs, possess high political literacy, policy theory level, and strong language expression and communication skills. The spokesperson shall be appointed by the association's Secretary-General or Vice President, subject to review and approval by the association's council. In special circumstances, such as major industry policy adjustments or important announcements by the association, the association's President, Vice President, or Secretary-General may serve as the designated or interim news spokesperson.
2. The news spokesperson is responsible for organizing research and formulating the news release work plan, organizing and implementing industry news release activities, and taking responsibility for important press releases. The spokesperson is also responsible for comprehensively, accurately, proactively, and promptly interpreting and explaining new policies and measures introduced by the industry and the association, focusing on the association's central work. Additionally, the spokesperson is responsible for informing, analyzing, and clarifying achievements and issues arising in the association's work, as well as for promptly disclosing the latest developments in major unexpected industry incidents and correctly guiding the public.
II. Main Content of News Releases
1. Major decisions, important regulations, and work deployments of the association.
2. Major incidents occurring in the industry, hot social issues, and the association's stance and handling opinions.
3. The development status and major achievements of the industry.
4. Responses and clarifications to relevant reports by news media.
5. Other matters requiring release.
III. Forms of News Release
1. Press conference. Regularly hold press conferences, or arrange special press conferences as needed based on the progress of the association's key work or the handling of unexpected industry incidents.
2. Press briefing. For significant events or activities, the news spokesperson may inform the media of relevant situations through a press briefing.
3. Release press releases. For time-sensitive information such as the association's work updates, major events, and unexpected industry incidents, the association's secretariat shall provide press releases, which will be reviewed by the news spokesperson and the association's leadership before being provided to the news media.
4. Release channels. Adapt to the "Internet+" development trend, innovate news release methods, strengthen the construction of new media communication channels such as official websites and WeChat, and enhance the proactiveness, timeliness, accuracy, and effectiveness of news releases.
5. In general, the specific content and release format shall be determined by the news spokesperson, while major news releases shall be decided by the President. When a major matter needs to be released to the media or when an unexpected incident occurs, a press conference may be held as needed.
IV. News Release Procedure
1. Determine the theme. The association's secretariat shall formulate the release plan and theme based on the release content requirements and submit it to the news spokesperson for approval. Before releasing major themes, responses to unexpected incidents, or other major news that may cause significant public reaction, the association shall promptly report to its business supervisory department and the designated news and publicity management department, and obtain approval from the association's leadership before organizing the release.
2. Pre-preparation. Di association secretariat go arrange wetin dem go release, including make dem decide wetin di news go contain, how dem go take talk am, and tell di news media. Di release materials go include di news release copy, di press release, and Q&A reference. Di secretariat, di related companies, and association members go provide di materials, and di secretariat go gather and check dem. Important mata must get approval from di board of directors.
3. News release. Normally, di news spokesperson go dey handle di release, but di spokesperson fit also ask di association leadership to release di news according to wetin di release need. Di secretariat fit arrange journalists to interview di spokesperson or di related leaders wey dey di release for one-on-one or group interview, according to wetin di news media want.
4. News review. Before di news media release di story, di content must pass through di association secretariat make dem check am well, and dem go keep di release file for record. If di news media release di news without di association approval, and dem make mistake or leave something out, dem go order di news media to release correction. If di matter serious, di association go hold di news media responsible.
5. News evaluation. Di association secretariat go find out how di media report di matter, and how di public and different parts of society react, and dem go research and give their opinion and suggestions.
Five. Management and work requirements for news release
1. Di association secretariat dey responsible for organizing, coordinating, and managing all news release matters.
2. If dem go use news conference to release news, dem must first get permission from di association party organization before dem hold am.
3. Di association news release must follow di correct public opinion direction, hold di policy of unity, stability, and positive publicity, centered around di main work of di industry development, open industry information well, and organize industry information release on time.
4. Di content of industry news release must strictly follow di rules of "Di People's Republic of China Confidentiality Law" and di association's own confidentiality rules.
5. Without authorization, no other person go use di industry association news spokesperson name to release or leak any news information.
Di association secretariat of Guangdong Custom Home Association / Guangdong Wardrobe Industry Association go get di final right to explain dis chapter rules.