重磅！爱格战略入股欧德雅，拿下 30% 股权补齐亚洲封边版图｜Quan sát Nội thất Tùy chỉnh

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2026-10-08

# 重磅！爱格战略入股欧德雅，拿下 30% 股权补齐亚洲封边版图

![重磅！爱格战略入股欧德雅，拿下 30% 股权补齐亚洲封边版图](https://gdcha.org.cn/uploads/external_b64f5d971d50f9a6757a8a0b_c3b504ca98.jpg)



  

欧洲板材巨头爱格集团（EGGER）近日落下一枚关键棋子：与中国家具封边材料制造商欧德雅签署协议，将战略投资欧德雅并持有其30%少数股权。交易预计于2026年11月完成，尚需监管批准并满足惯例交割条件。这并非一次简单的财务投资，而是一场围绕产业链纵深与全球化布局的战略卡位。根据目前公开信息，这可能是爱格集团在中国首次以股权投资方式入股企业。

  



爱格集团首席销售官Michael Egger jun.(左)

与欧德雅首席执行官朱振伟(右)

  

交易完成后，欧德雅将继续独立运营，沿用“欧德雅（Sinowolf）”品牌和现有组织架构。欧德雅成立于2007年，在广东肇庆、浙江湖州设有两大生产基地，封边带年产能10亿米；产品材质覆盖PVC、ABS、PP、PMMA等，出口30多个国家和地区，并具备数码印刷、激光封边技术，正拓展饰面材料。

  



  

爱格此举意在补齐产业链。爱格在饰面设计、表面材料、木质基础材料及封边材料领域均有积累，但其封边产能主要位于德国和土耳其，亚洲资源有限。欧德雅在封边制造、柔性生产、数码印刷、激光封边研发及客户定制配套方面具备优势。通过少数股权合作，爱格可补充亚洲封边制造资源，形成“板材+封边”协同，提升对高端定制客户的一站式服务能力。爱格披露2026财年营收为42.6亿欧元（约330亿人民币），同比增长3.4%。自1998年进入中国以来，爱格在中国高端定制领域积累深厚。

  



  

在中国市场，爱格管理层认为高端定制仍有增长空间；以欧德雅为代表的本土企业，在制造、数码印刷和区域服务方面可与爱格形成互补。通过“进口板材+本土配套”，爱格希望拓展在华业务，并与欧德雅共同开拓国际市场。此次选择少数股权而非全资收购，也有助于降低整合风险。从资本动作看，爱格对中国市场仍持积极预期。

  

欧德雅CEO朱振伟表示，爱格是推动公司下一阶段发展的理想战略伙伴。对客户而言，现有关系、产品质量和服务标准预计不变，同时能享受更广泛的国际资源和更灵活的区域服务。交易尚待批准；若完成，双方有望在亚洲封边制造和国际扩张上形成协同，但成效仍待后续执行验证。

  

本文由广东省定制家居协会战略合作媒体【定制观察】原创报道。

定制观察是博骏传媒旗下产经媒体，广东省定制家居协会战略合作媒体，广州定制家居展战略合作媒体。

  

  

图片部分来源网络，若有侵权请告知删除，谢谢！

![图片](https://gdcha.org.cn/uploads/external_dab1c161a4fa7540065698a9_baebff6ffe.gif)

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