定制家居2021年终盘点④：高管变动频繁，定制家居将迎来新格局？ · GDCHA [Associação de Decoração Personalizada da Província de GuangdongAssociação de Decoração Personalizada de Guangdong](https://gdcha.org.cn/pt) [Página Inicial ](https://gdcha.org.cn/pt) [Visão geral da associação ](https://gdcha.org.cn/pt/about) [Álbum da Associação](https://gdcha.org.cn/pt/albums) [Construção do Partido](https://gdcha.org.cn/pt/party-building) [Unidades Membro ](https://gdcha.org.cn/pt/members) [Unidades del Consejo](https://gdcha.org.cn/pt/members?category=council-members) [Marcas Personalizadas](https://gdcha.org.cn/pt/members?category=custom-brands) [Board](https://gdcha.org.cn/pt/members?category=boards) [Ferragens, ferramentas de corte e armazenamento](https://gdcha.org.cn/pt/members?category=hardware-tools-storage) [Equipamentos e Software](https://gdcha.org.cn/pt/members?category=equipment-software) [Materiais de Decoração](https://gdcha.org.cn/pt/members?category=decorative-materials) [Consultoria de Planejamento & Design de Interiores & Logística e Instalação](https://gdcha.org.cn/pt/members?category=consulting-design-logistics) [Comitê Especializado da Cadeia de Suprimentos de Montagem Completa](https://gdcha.org.cn/pt/members?category=integrated-supply-chain-committee) [Comité de Nuevos Medios](https://gdcha.org.cn/pt/members?category=new-media-committee) [Comitê Especializado em Renovação Urbana](https://gdcha.org.cn/pt/members?category=renovation-committee) [Comité de Empoderamiento Comercial](https://gdcha.org.cn/pt/members?category=strong-commerce-committee) [Centro de informações ](https://gdcha.org.cn/pt/association-news/highlights) [Destaques](https://gdcha.org.cn/pt/association-news/highlights) [Comunicados e Avisos](https://gdcha.org.cn/pt/association-news/notices) [Plano de atividades](https://gdcha.org.cn/pt/association-news/activity-plan) [Notícias de Exposições](https://gdcha.org.cn/pt/association-news/exhibition-news) [Notícias do setor](https://gdcha.org.cn/pt/association-news/industry-news) [Padrão de qualidade](https://gdcha.org.cn/pt/association-news/quality-standards) [Políticas y Reglamentos](https://gdcha.org.cn/pt/association-news/policies) [Operação Econômica](https://gdcha.org.cn/pt/association-news/economic-operation) [Inovação da Indústria](https://gdcha.org.cn/pt/association-news/industry-innovation) [Capital Global da Personalização](https://gdcha.org.cn/pt/association-news/global-custom-capital) [Seção secundária](https://gdcha.org.cn/pt/association-news/secondary-node) [Intercâmbio internacional ](https://gdcha.org.cn/pt/international-exchange) [Exhibición en el extranjero](https://gdcha.org.cn/pt/association-news/overseas-exhibitions) [Conferência de Expansão Global](https://gdcha.org.cn/pt/association-news/global-summit) [Visita Internacional](https://gdcha.org.cn/pt/association-news/study-tours) [Solicitar Adesão ](https://gdcha.org.cn/pt/guide) [Fale Conosco ](https://gdcha.org.cn/pt/contact) Página Inicial Visão geral da associação Unidades Membro Centro de informações Intercâmbio internacional Solicitar Adesão Fale Conosco # 定制家居2021年终盘点④：高管变动频繁，定制家居将迎来新格局？ Centro de informações [Destaques](https://gdcha.org.cn/pt/association-news/highlights) [Comunicados e Avisos](https://gdcha.org.cn/pt/association-news/notices) [Plano de atividades](https://gdcha.org.cn/pt/association-news/activity-plan) [Notícias de Exposições](https://gdcha.org.cn/pt/association-news/exhibition-news) [Notícias do setor](https://gdcha.org.cn/pt/association-news/industry-news) [Padrão de qualidade](https://gdcha.org.cn/pt/association-news/quality-standards) [Políticas y Reglamentos](https://gdcha.org.cn/pt/association-news/policies) [Operação Econômica](https://gdcha.org.cn/pt/association-news/economic-operation) [Inovação da Indústria](https://gdcha.org.cn/pt/association-news/industry-innovation) [Capital Global da Personalização](https://gdcha.org.cn/pt/association-news/global-custom-capital) [Seção secundária](https://gdcha.org.cn/pt/association-news/secondary-node) Publicado: 2022-01-22Visualizações: 12展会资讯 2021年，是定制家居行业过去十年最难的一年。疫情持续、限电、原材料大涨、上游房地产市场遭遇重击行业信心低迷…… 但所幸，行业在挑战中孕育机遇，企业积极在变局中求新，依然有不少企业业绩逆势上扬，市场的变化仍为企业发展注入新活力，催生产业的迭代升级。我们说世界迎来百年未有之大变局，对定制家居行业来说，是站在一个十年变局的路口——从全屋定制时代进入整家定制/整装时代，定制家居行业将迎来一个新的黄金发展期。 谁能争得先机？主动突维、果断开局者。回顾2021年，定制家居圈高光与低潮此起彼伏，发生了哪些大事？行业发展呈现出哪些趋势？博骏传媒特别策划了****定制家居****2021年终盘点****，带你一起总结风云变幻的2021年，展望破局前行的2022年。 定制家居2021年终盘点④ **高管变动** ![高管离职.jpg](https://gdcha.org.cn/uploads/a731eee4e3c1437d87c5e85a91d55b4e_af5a364076fe_a212f7aeed.jpg "高管离职.jpg") 2021年是定制家居行业高层人事频繁变动的一年。 至少8家上市定制企业高管职位变动，其中不乏核心高管，如任职欧派18年见证欧派的崛起和辉煌的杨鑫；在欧派、索菲亚中徘徊，最后加入卡诺亚一展抱负的刘泽勤；履历丰富，曾在各大知名企业担任要职的资深职业经理人孙维革。 经济下行，房地产市场危机四伏，群雄逐鹿资本市场，行业竞争加速。市场环境的变化以及行业自身的发展迭代，对定制企业管理和组织效率提出了更高的要求。从近年各大公司的财报中可以看到，行业的毛利在下降，且工程渠道款项结收难、坏账增加，致使管理压力激增，推动着企业向精细化管理要效益。同时整家、整装等新业务加速布局，企业需要新鲜血液来探索新的组织模式，获得新增长。诸多因素推动了2021年企业间高管的频繁变动。 高层决策决定着一个企业的命运，甚至影响着市场的走向。无论是调职、离职、还是跳槽，无疑都在加速企业、行业的人才和信息流动。这也意味着企业之间没有什么商业秘密可言，拼的是战略眼光、资源、执行力、管理效率，拼的是系统能力。 有意思的是，家居企业高管大都是在行业里流动，鲜少跨行业人才加入。家居行业依然要面对人才缺乏的问题。随着定制家居行业向整家、整装发展，需要以生活方式赋能产品和品牌，无疑需要更多视野开阔，具备跨行业合作能力的优质人才加入。 未来企业的竞争，也会是人才之争。 2022年1月6号， 打下维意江山的欧阳熙卸任总经理，成为开年后行业第一个重磅事件，似乎预示着2022年仍将是风云变幻的一年。 Associação de Decoração Personalizada da Província de Guangdong Levamos China Custom a cada pavilhão do mundo. ##### Explorar [Perfil da associação](https://gdcha.org.cn/pt/about) [Intercâmbio internacional](https://gdcha.org.cn/pt/international-exchange) [Centro de informações](https://gdcha.org.cn/pt/association-news/highlights) [Membros](https://gdcha.org.cn/pt/members) ##### Acessos de serviço [Pedido de adesão](https://gdcha.org.cn/pt/guide) [Pesquisa de notícias](https://gdcha.org.cn/pt/association-news/highlights) [Publicações da associação](https://gdcha.org.cn/pt/association-news/industry-news) [Normas de qualidade](https://gdcha.org.cn/pt/association-news/quality-standards) [Políticas e regulamentos](https://gdcha.org.cn/pt/association-news/policies) [Construção do Partido](https://gdcha.org.cn/pt/party-building/party-branch) ##### Contato Loja 03-01, Zona F, Centro Comercial do Piso -1, Edifício G, Centro de Comércio Mundial Poly, No. 996, Xin Gang Dong Road, Distrito de Haizhu, Guangzhou [gcha20160325@qq.com](mailto:gcha20160325@qq.com) [020-37276844](tel:02037276844) [Contato](https://gdcha.org.cn/pt/contact) [Política de privacidade](https://gdcha.org.cn/pt/privacy) ##### Mini Programa WeChat ![Mini Programa WeChat](https://gdcha.org.cn/uploads/0dbf65e062634635800be518095c7a45_home_ae04aadfe1b4_15bfb5929b.jpg) ##### Unidades do conselho Sofia Furniture Co., Ltd.Guangzhou Shangpin Zhaipei Home Furnishing Co., Ltd.Kefan Home Furnishing Co., Ltd.Guangzhou Baidesheng Smart Home Co., Ltd.Guangdong Knoya Home Furnishing Co., Ltd.Guangzhou Holike Creative Home Co., Ltd.Guangzhou Snimay Home Co., Ltd.Mage Home Furnishing Co., Ltd.Guangdong Dinggu Jichuang Home Co., Ltd.Shenzhen Guante Home Health System Co., Ltd.Foshan Federal Gaoden Furniture Co., Ltd.Guangdong Laoka Furniture Co., Ltd.Zhibang Home Co., Ltd.GOLDENHOME Cabinetry & Home Technology Co., Ltd.Beijing TATA Door Industry Co., Ltd.Boloni Smart Technology (Qingdao) Co., Ltd.Qumei Home Furnishing Group Co., Ltd.Sichuan Yilian Household Products Co., Ltd.Foshan Xinhaoxuan Smart Home Technology Co., Ltd.Guangzhou Royal Furniture Co., Ltd.Muse Group Brand V6 HomeGu Jia Home Furnishing Co., Ltd.Ningbo Fotile Marketing Co., Ltd. © 2026 GDCHA [粤ICP备19000578号](https://beian.miit.gov.cn/)