On July 8, 2024, the China International Building Decoration Expo (Guangzhou), known as the premier gathering in the home furnishing and decoration industry, officially kicked off. The light high-end customization brand Kefan Customization appeared at booth 10.2-18 in Zone B of the Canton Fair Exhibition Hall with the theme "...... Better to Choose Kefan", presenting a newly upgraded dark style 2.0 exhibition hall that showcases the trend of cabinet-wall-door-arc overall customization. It made a grand entry with newly upgraded wood-like high-end customization design techniques, deeply interpreting the charm of Kefan's light high-end customization design.
You don't need a big store to make money
"Better to Choose Kefan" Dealer Support System Creates a Hot Wave
You don't need a big store to make money,An 80㎡ store handling orders worth 80k+? Six major product systems achieving 100% higher average order value than the industry? Opening a high-end store with 50% cost, supporting 200k light high-end whole-case projects? In a stock competition environment, what confidence allows Kefan Customization to shout such slogans?
At this year's Building Expo, Kefan's exhibition hall, themed "...... Better to Choose Kefan", presented a series of dealer support policies that more precisely and deeply grasp the target franchisee circles, attracting many designers, building materials industry professionals, and authoritative media to stop and view.
As the customization industry gradually faces involution, most brands choose to replicate high-heat tracks, proposing strategies like whole-home customization. As a leading brand in cabinet-wall-door overall customization, Kefan Customization has insight into consumers' increasing demand for personalized customization and high-aesthetic product design requirements. It turned its gaze towards the new niche market of "Light High-End", proposing a market positioning of "Above Mass Market, Below High-End". Taking "Good Design, Good Service, Good Implementation" as the core competitiveness to break through the customization market, it enables Kefan dealers to form a complementary new luxury gene between mass customization and high-end customization through differentiated operations, and also possess the ability to undertake light high-end consumer needs in the incremental niche market.
Rather than investing 1 million to open a high-end store
Better to invest 300k to open a Kefan Light High-End store
In fierce market competition, Kefan believes that blindly pursuing opening big stores cannot guarantee the operating results of terminal stores surviving and making profits. Therefore, Kefan sets a low investment threshold, through cabinet-wall-door-arc color matching100% connectivity, combined with Kefan's 50 major design techniques, supports terminals using 50% of shipping costs to achieve the service result of closing high-end effect whole-case large orders, pursuing a better investment-output ratio to reduce franchisee operating costs.
Meanwhile, based on clear consumer population positioning and consensus on upward aesthetic concepts, Kefan achieves same-color development of melamine and natural veneer, using woodwork1/3 of the price to achieve whole-case design implementation, allowing an 80㎡ store to take 80k+ orders, breaking even within 3 months of opening, rationalizing investment to reduce terminal operating costs.
Rather than blindly fighting price wars
Better to join Kefan
CustomizationGood products protect profits more
Kefan connects all cabinet-wall-door-arc colors to match more light high-end groups; overall customization solutions achieve higher premiums compared to single cabinet sales average order value; combined with Kefan50 major design techniques allow products to jump out of homogenization, while wood-like high-end details such as profiling processes, arc processes, diagonal splicing, diagonal cutting, solid wood grooving, etc., make product appearance superior to traffic brands, thereby transforming into Kefan's differentiated advantages distinct from mass brands, assisting dealers in undertaking home decoration designer orders.
Rather than bearing high performance pressure every year
Why not choose Kefan Custom
Quality manufacturers only provide support
Kefan is dedicated to cultivating terminal talent, disseminating advanced concepts, and enhancing the comprehensive quality of the team: specifically setting up a new merchant operations department,365-day one-on-one leadership for new merchants. During the store construction period, headquarters service will cover all chain links, including target market research, store location suggestions, sample matching guidance, team building guidance, event planning implementation, community promotion, community blitz, etc., to escort the completion of new stores. In addition, to help new stores precisely and efficiently attract traffic and customers, the Kefan headquarters team will build community traffic from 0, transform to support store customer acquisition, achieving 3 million in revenue from a 300,000 investment.
Rather than constantly competing with local small factories for customers
Choose Kefan Custom instead
Significant brand competitive advantage
Facing continuous price suppression from local small factories, Kefan has invested nearly500 million in costs, building an intelligent, automated, and highly integrated 4.0 industrial chassis and flexible manual production lines, guaranteeing product cost-performance ratio through industrialization and informatization, while standardized production management guarantees high-standard after-sales service, achieving after-sales backing that local small factories cannot do.
Dark Style 2.0 Aesthetics
Breakthrough details of light high-end custom products
Compared with this year'sMarch Guangzhou Custom Home Furnishing Exhibition products, the Kefan Dark Style 2.0 pavilion atcabinet-wall-door-arc integrated customization, high-end woodworking-grade craftsmanship, and other aspects have been upgraded, deeply responding to the needs of light high-end consumers' lifestyles and living scenarios, aiming to create a more holistic, more premium, more design-oriented, and more cost-effective cabinet-wall-door overallplansolution, product appearance exceeds traffic brands, craft standards are not lower than high-end brands,Thus establishing a differentiated advantage that allows terminal stores to easily accept large orders in the fierce competition of the existing market.
For this exhibition, Kefan Custom with"Chasing Light" is the design theme. The pavilion design merges dark and gilded tones to reinforce the "Chasing Light" design language. The entrance features a semi-circular form welcoming light, inviting visitors to delve into an exploration journey of light high-end customization aesthetics.
Inside the Kefan Custom pavilion, melamine board becomes the core material language. Through the integration of circulation paths and space, products are woven into the entire pavilion, displaying the aesthetic charm of fully customized cabinets, walls, doors, and arcs. Notably, the Kefan pavilion introduces various high-end woodworking crafts, covering light high-end product details such as skeleton line craftsmanship, thickness design, sandwich craftsmanship, diagonal joining, diagonal cutting, circular arc craftsmanship, and linear craftsmanship. This truly achieves a product positioning that is above mass-market standards yet below traditional high-end customization on the products themselves. This is also why it is said that investing in a high-end brand At 50% of the store construction cost, Kefan is able to deliver a full-case store for cabinet, wall, and door overall customization that achieves a high-end-like effect.
From July 8th to 11th, Kefan Custom, as the industry's leading light high-end customization brand, will continue to appear at Canton Fair Exhibition Hall, Area B, Booth 10.2-18. We sincerely invite like-minded business partners to visit, decode the brand's path to long-term profitability, and appreciate the light high-end life aesthetics that are more holistic, more premium, more design-centric, and offer better cost-performance ratio.
