Pattern Art Awakening · Harvest Season | Qiannianzhou 2024 New Product Launch

This launch event garnered widespread attention from all sectors. Government leaders, association experts, industry representatives, partners, media representatives, and others gathered at this sacred land of treasures to witness a brilliant feast spanning thousands of years of Chinese humanistic beauty. On-site, several stage plays blended past and present, gently narrating a magnificent chapter of the fusion and symbiosis of technology, fashion, health, culture, art, and green sustainability.

On-site,Mr. Lv Bin, Deputy Director of the Research Institute of Wood Industry, Chinese Academy of Forestry; Mr. Li Jiafeng, President of the China Association of Timber and Wood Products Circulation; Ms. Jia Huaqin, President of the Zhejiang Provincial Decoration and Construction Industry Associationand other leaders attended the conference, delivered speeches on stage, and offered heartfelt blessings to the event.

Innovative Spirit, Eastern Style. Facing the trends of global consumption upgrades and the resurgence of Eastern cultural confidence, new requirements have been raised for boards that carry home spaces. Only by seeking change for long-term vision and moving towards innovation can one remain at the forefront.Mr. Lu Tonghua, Chairman of Qian Nian Zhou Groupdelivered a speech at the meeting, beginning with the location of this launch—the Liangzhu Cultural Arts Center designed by Japanese architectural master Tadao Ando—and mentionedthe application of Liangzhu elements in the Asian Games. As the official designated board material for the Hangzhou Asian Games, Qian Nian Zhou has consistently and firmly utilized Chinese elements to promote cultural confidence, inherit traditional culture, and innovate patterns and colors. Focusing on a board that integrates technology, fashion, and health, it strives energetically along the path of green, low-carbon, high-quality sustainable development.

Ms. Tian Maohua, Vice President of Qian Nian Zhou Groupshared the IP story behind the Awakening of Pattern Art: Eastern National Colors, where poetic sentiment and artistic interest cannot be fully expressed, and philosophical depth and subtle thoughts cannot be fully articulated. The river of time surges, and Eastern national colors bloom with cultural confidence transcending millennia, which is precisely the cultural core that Qian Nian Zhou tirelessly seeks. Through deep excavation of cultural elements embedded in traditional colors and artifacts, Qian Nian Zhou finds the intersection between traditional culture and contemporary life, building a new landscape of Chinese culture through integrity and innovation. This time, taking Liangzhu civilization as the origin, with a 'Beijing-Hangzhou Dialogue' spanning space and time, Qian Nian Zhou will initiate the 'Awakening of Pattern Art' of the new era. Upholding the original aspiration of 'making a good board for the people,' Qian Nian Zhou will activate cultural genes with contemporary aesthetics, integrating and incorporating the essence of traditional culture into its products. Building a new path of brand cultural empowerment, it aims to create a culturally rich good board for the most beautiful living spaces—a fashionable good board inheriting Eastern aesthetics!

Heaven, Earth, Man, Matter, all phenomena merge into textures. The knife and chisel of Liangzhu ancestors carved concrete images of primitive life scenes, outlining the colorful years of ancient civilization. When mysterious totems symbolizing royal power and unknown creatures from 5,000 years ago, carved symbols used for recording and written communication, and artistic textures under aesthetic needs are replicated, what kind of Oriental art beauty will bloom? At the scene,Ms. Cheng Zhaohui, Party Secretary and Vice Dean of the School of Innovation and Design, China Academy of ArtDelivered a presentation on pattern research sharing with the theme "Reconnecting, Creating the Future." Starting from the historical background of Liangzhu Civilization, after inspiration extraction and interpretation, rich and diverse patterns and colors were organically fused with contemporary daily life. Using the application of Liangzhu elements in the core graphic design of the Asian Games and Asian Para Games as examples, she showcased the moving charm of Liangzhu culture to us.

Subsequently,QianNianZhou 2024 Humanistic Liangzhu SeriesNew patterns officially unveiled. QianNianZhou's 2024 new patterns are grounded in 'Liangzhu', drawing on the texture and connotation of Liangzhu culture, condensing a millennium into an instant, and revitalizing the charm and vitality of Chinese humanistic heritage.

Focusing on the essence of Liangzhu culture, QianNianZhou extracts vivid humanistic elements from jade, pottery, lacquerware, and woodwork symbols. Stone, leather, wood, fabric, and artistic textures are artistic extensions based on the accumulation of time—a tribute and innovation. Wood culture and Liangzhu culture link and intersect after a millennium, with the meaning of Eastern beauty flowing endlessly.

To create a cultural board leading trends for the people, taking Liangzhu as the first stop for renewing national colors,On-site launch of 5 Liangzhu IP patterns, 27 regular patterns, writing the magnificent chapter of wood aesthetics that inherits and renews the immortal humanistic spirit of the Chinese nation.

Mr. Chen Shoutian, Level 2 Inspector, Hangzhou Liangzhu Site Management Zonealso came to the launch event site to share his unique insights on QianNianZhou's innovative application of Liangzhu elements.

Meanwhile,Mr. Shan Jixiang, President of the China Cultural Relics Society, Director of the Academic Committee of the Palace Museum, and former Dean of the Palace MuseumAlso made a surprise appearance on-site, joining the celebration of the Art of Patterns feast.

Originating from Meilizhou, envisioning a millennium dream. Starting from Liangzhu, to promote digital transformation and innovative development in the furniture and interior decoration sectors, organized by Qian Nian Zhou, undertaken by units such as "Furniture and Interior Decoration" magazine, co-organized by universities including Tsinghua Academy of Arts and Design, seeking submissions globally, Qian Nian Zhou's"Pattern Awakening · Voyage East" First Design Competitionofficially launched.

After the launch ceremony,Mr. Zhang Ting, Chief Engineer of Suofeiya Home Furnishing Co., Ltd.delivered a thematic presentation on inheritance and symbiosis. From the perspective of win-win symbiosis, he exchanged thoughts and insights with on-site guests and audience regarding the brand synergy between Suofeiya and Qian Nian Zhou, future trends in the custom home furnishing industry, and the path of corporate green transformation.