\[Member News] Leading the Trend · Mutual Integration and Shared Growth | 2022 Shenghua Building Ceramics Sintered Stone New Product Launch Event and Brand Marketing Summit Successfully Concluded! · GDCHA [Guangdong Custom Home AssociationGDCHA · Since 2016](https://gdcha.org.cn/pcm) [Home ](https://gdcha.org.cn/pcm) [Association overview ](https://gdcha.org.cn/pcm/about) [Association Photo Album](https://gdcha.org.cn/pcm/albums) [Party building](https://gdcha.org.cn/pcm/party-building) [Member Units ](https://gdcha.org.cn/pcm/members) [Memba Kompany](https://gdcha.org.cn/pcm/members?category=council-members) [Custom Brand](https://gdcha.org.cn/pcm/members?category=custom-brands) [Borza](https://gdcha.org.cn/pcm/members?category=boards) [五金 & 刀具 & 收纳](https://gdcha.org.cn/pcm/members?category=hardware-tools-storage) [Device & Sofwe](https://gdcha.org.cn/pcm/members?category=equipment-software) [Dekorashon Matiria](https://gdcha.org.cn/pcm/members?category=decorative-materials) [策划咨询＆软装设计＆物流安装](https://gdcha.org.cn/pcm/members?category=consulting-design-logistics) [Whole Assembly Supply Chain Committee](https://gdcha.org.cn/pcm/members?category=integrated-supply-chain-committee) [Nyū Mídíà Zhuānwěi Huì](https://gdcha.org.cn/pcm/members?category=new-media-committee) [Old Reform Committee](https://gdcha.org.cn/pcm/members?category=renovation-committee) [Strong Business Committee](https://gdcha.org.cn/pcm/members?category=strong-commerce-committee) [Information center ](https://gdcha.org.cn/pcm/association-news/highlights) [Top news](https://gdcha.org.cn/pcm/association-news/highlights) [Anouncement an Notification](https://gdcha.org.cn/pcm/association-news/notices) [Activity plan](https://gdcha.org.cn/pcm/association-news/activity-plan) [Exhibition News](https://gdcha.org.cn/pcm/association-news/exhibition-news) [Industri news](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality Standard](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and Regulations](https://gdcha.org.cn/pcm/association-news/policies) [Ekonomi Rish](https://gdcha.org.cn/pcm/association-news/economic-operation) [Industry innovation](https://gdcha.org.cn/pcm/association-news/industry-innovation) [Global Custom Capital](https://gdcha.org.cn/pcm/association-news/global-custom-capital) [Secondary node](https://gdcha.org.cn/pcm/association-news/secondary-node) [International exchange ](https://gdcha.org.cn/pcm/international-exchange) [Overseas Exhibition](https://gdcha.org.cn/pcm/association-news/overseas-exhibitions) [Dip Meeting](https://gdcha.org.cn/pcm/association-news/global-summit) [Intanashonal Travel Study](https://gdcha.org.cn/pcm/association-news/study-tours) [Apply for Membership ](https://gdcha.org.cn/pcm/guide) [Contact Us ](https://gdcha.org.cn/pcm/contact) Home Association overview Member Units Information center International exchange Apply for Membership Contact Us # \[Member News] Leading the Trend · Mutual Integration and Shared Growth | 2022 Shenghua Building Ceramics Sintered Stone New Product Launch Event and Brand Marketing Summit Successfully Concluded! Information center [Top news](https://gdcha.org.cn/pcm/association-news/highlights) [Anouncement an Notification](https://gdcha.org.cn/pcm/association-news/notices) [Activity plan](https://gdcha.org.cn/pcm/association-news/activity-plan) [Exhibition News](https://gdcha.org.cn/pcm/association-news/exhibition-news) [Industri news](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality Standard](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and Regulations](https://gdcha.org.cn/pcm/association-news/policies) [Ekonomi Rish](https://gdcha.org.cn/pcm/association-news/economic-operation) [Industry innovation](https://gdcha.org.cn/pcm/association-news/industry-innovation) [Global Custom Capital](https://gdcha.org.cn/pcm/association-news/global-custom-capital) [Secondary node](https://gdcha.org.cn/pcm/association-news/secondary-node) Published: 2022-09-16Views: 30534 On September 15, the 'Leading the Trend · Co-existing and Co-developing' 2022 Shenghua Building Ceramics Sintered Stone New Product Launch Event and Brand Marketing Summit was grandly held at the Qingyuan Hengda Hotel, Qingyuan Hengda Golden Blue World, Qingyuan City! **He Biaocheng, Chairman of Shenghua Building Ceramics; Chen Weiqiang, Managing Director; He Kun, Chen Weisen, Directors; Gan Zhenyu, Production Plant Manager; Wu Chunhui, Director of Technical Department; Huang Jian, General Manager of Sintered Stone Marketing; She Yunjin, Deputy General Manager of Sintered Stone Sales; Zhang Wei, Financial Director; Xiao Qiyuan, Assistant to the Chairman; Zhu Ling, Assistant to the Managing Director; Li Jiabin, Director of Product Development Department; Jin Yafan, President of the Manufacturing and Architecture Professional Committee of the National Federation of Promoting Industry and Chairman of the Intelligent Alliance; Yang Meihua, Media Manager of Tao Cheng Daily**and other leaders, as well as numerous dealer friends from across the nation, jointly witnessed the magnificent launch of the ceremony. **Factory Visit & Inspection: Shenghua Plant** On the morning of the 15th, dealers from all over the country gathered together and traveled by special vehicles to conduct a comprehensive visit and inspection of the Shenghua Building Ceramics Qingyuan R&D and Production Base; From the production workshop to the polishing workshop, from the 20,000-ton ultra-large press to the 20-channel high-volume inkjet 600DPI HD printer, the efficient automated production system gave the dealers a more intuitive understanding of the powerful production strength of Shenghua Building Ceramics Sintered Stone. ▲Intelligent and Automated Sintered Stone Production Line **Integration · New Product Launch** After the dealer friends experienced the quality persistence of Shenghua Building Ceramics Sintered Stone up close and witnessed the product quality and corporate strength, at 2:00 PM, with the lights turning on in a dazzling display, the interplay of light and shadow officially opened the curtain of the 'Leading the Trend · Co-existing and Co-developing' 2022 Shenghua Building Ceramics Sintered Stone New Product Launch Event and Brand Marketing Summit. ▲2022 Shenghua Building Ceramics Sintered Stone New Product Launch Event 1 A New Starting Point for Fusion and Symbiosis At the beginning of the event,**Chen Weiqiang, Managing Director of Shenghua Building Ceramics**Extended warm welcomes and sincere thanks to the guests on site, stating: 2022 is a pivotal year of transition for Shenghua Building Ceramics Sintered Stone, and even more so, a new starting point for fusion and symbiosis between Shenghua Building Ceramics Sintered Stone and its nationwide distribution partners. ▲Chen Weiqiang, Managing Director of Shenghua Building Ceramics Throughout the years, Shenghua Building Ceramics Sintered Stone has always maintained a good cooperative relationship with commercial channel partners. Therefore, to further promote deep integration of collaborative development, Shenghua Building Ceramics Sintered Stone will optimize and construct a new cooperation model; Through**Quality, Channels, Marketing, After-sales Service, Market Expansion**and other means to enhance channel satisfaction, build a new community of shared interests for channels, and achieve the upgrade of cooperation between both parties from "two-way interaction" to "co-integration and symbiosis". 2 Brand Strategic Planning and Layout Subsequently,**Huang Jian, Marketing General Manager of Shenghua Jian Tao Rock Slab**He interpreted the new brand strategic planning and layout of Shenghua Jian Tao Rock Slab from three aspects: product planning, product matching, and sales services, enabling national dealers to have a clearer understanding of the new positioning and future operational direction of Shenghua Jian Tao Rock Slab. ▲ Huang Jian, Marketing General Manager of Shenghua Jian Tao Rock Slab "Shenghua Jian Tao · Rock Slab Brand Strategic Planning and Layout" 3 Strategy, Marketing, Channels At the meeting,**Shenghua Jian Tao Rock Slab partners Changsha — Deng Yun, Ningbo — Wang Huayi**Took the stage respectively and conducted in-depth discussions on market strategy, product marketing, channel development, and terminal store layout and upgrades. The high-quality exchange of ideas generated enthusiastic responses from the audience. ▲Shenghua Jian Tao Rock Slab partner Changsha — Deng Yun ▲Shenghua Jian Tao Rock Slab partner Ningbo — Wang Huayi 4 "Ice Screen" Series New Product Runway Show After the sharing session concluded, a group of models unveiled**Shenghua Building Ceramics Sintered Stone new product -- "Ice Screen Series"**its true appearance; During this event, the display of new products was no longer simple placement and arrangement, but based on the series'**color tones, design concepts, and pattern elements**variations, in the form of**a runway show**format, allowing numerous dealers to experience Shenghua Building Ceramics Sintered Stone new products' unique**creativity**and**inspiration**. ▲2022 Shenghua Building Ceramics Sintered Stone New Product Launch Event Following the exciting new product launch, the event moved into a lively ordering session. A series of preferential policies announced on-site deeply attracted the attention of many potential dealers. The bustling signing scene witnessed customers' deep recognition of Shenghua Building Ceramics Sintered Stone. **Gratitude Banquet: A Spectacular Affair** With the magnificent sky show performance, the banquet session of the 'Leading the Trend · Co-integration and Co-existence' 2022 Shenghua Building Ceramics Sintered Stone New Product Launch Conference and Brand Marketing Summit officially began; **Mr. He Biaocheng, Chairman of Shenghua Building Ceramics**took the stage to deliver a toast, expressing sincere gratitude to all distributors for their enduring trust and support, and offering best wishes. Subsequently, senior executives of Shenghua Enterprise shared the first glass of wine with all guests, jointly inaugurating this brilliant gratitude banquet. ▲He Biaocheng, Chairman of Shenghua Building Ceramics Award Ceremony: Recognizing Excellence During the meeting, to thank the outstanding distributors who made significant contributions to the development of Shenghua Building Ceramics Sintered Stone in the previous year, leaders of Shenghua Building Ceramics presented awards to those who received**"Outstanding Distributor Award", "Brand Loyalty Award"**and other honors, presenting commemorative trophies of great collectible value to the distributor friends. Mr. She, Deputy General Manager of Sintered Stone Sales at Shenghua Building Ceramics, presents the "Outstanding Distributor Award" and poses for a group photo Shenghua Ceramics · Rock Slab Sales General Manager Huang Jian presents the "Brand Loyalty Award" and poses for a photo Grand stage, brilliant stars ▲Lively dinner scene Subsequently, continuous wonderful performances and multiple lucky draws won warm applause and cheers from the guests, further pushing the atmosphere of the event to a climax; ▲ Exciting Lucky Draw Thus, the "Leading the Trend · Co-integration and Co-existence" 2022 Shenghua Ceramics Rock Slab New Product Launch Conference and Brand Marketing Summit concluded successfully amidst laughter and joy! 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