[Member News] Jeno Technology's Yi Dao Jia Platform Helps Nature Home Build N-one System, Achieving Industry No. 1

·digitization expert!

As living standards continue to rise, and decoration consumption trends toward youth and fashion, the 'one-stop service' for decoration is increasingly favored by consumers. Integrated decoration has become the development trend for home furnishing enterprises,Home furnishing giants (such as Oppein, Suofeiya, V-Yi Customization...)are all moving to enter the integrated decoration sector, hoping to secure a leading position in this new trend. Nature Home is also eager to seize this new opportunity.

Nature Home was founded in1995.28years, Nature has continuously innovated and developed. From flooring to wooden doors, cabinets, wardrobes, wallpaper, wall fabrics, wall panels, curtains, soft furnishings, kitchen appliances, from door-wall-cabinet integration to eco-friendly integrated decoration, complete kitchens, and whole-house customization, we have gradually formed a complete home industry ecosystem, with over5000authorized and uniformly branded terminal stores across the country.

2021end of year, Nature Home proposed "Flooring+" and "Customization+" dual-drive strategy.2022year6month, Nature Home proposedoriginal concept "Healthy Whole House Customization", and put forward the famous assertion that "the health of a single product does not count as health; the health delivered across the whole house is true health" . Looking at "Healthy Whole House Customization" in isolation, it represents three directions that Nature Home will continue to focus on in the future:Upgrading whole-house customization, entering the full decoration track, creating healthy spaces . And these three major directions share a common decisive factor: strong information system support.

Reconstruct digitalization, promote strategy implementation

Apply the Easy Home platform, build the N-one system

Nature Home faced numerous issues in informatization, including: fragmented marketing informatization systems. Business units such as full decoration, customization, flooring, engineering, etc., each had their own system, with data not interoperable. For dealers under the big home model, they had to use multiple systems to place orders, resulting in low efficiency and poor user experience; especially product management, channel and dealer management, and price management systems were not integrated or centrally managed. These problems severely constrained strategy implementation.

To solve these problems, and also to promote enterprise strategy implementation,Nature Home at2022the beginning of the year conducted N-one system product and service provider selection for the project, after multiple rounds of evaluation and comparison, Jienuo Technology'sThe professionalism of the Easy Home platform solution and implementation team was unanimously recognized by Nature Home's senior management.

Centered on the Easy Home platform, integrating data from Moudou, Kujiale, and Zaoyi. Through means such as unified data standards, data asset sharing, and data visualization, driving operations and management collaboration with data, continuously optimizing business processes, ultimately empowering the enterprise to achieve customer operation digitization and resource management digitization.

System Diagram

By leveraging the Jenuo Easy Home platform, Nature Home successfully builtN-onesystem, solving four major challenges:

First, category expansion.Integrating all home decoration product categories into one or multiple space designs, allowing consumers to purchase one-stop whole-house customized products based on immersive digital experiences;

Second, traffic acquisition.We are now in the era of personalized consumption, where personalization is also a lifestyle attitude; therefore, whether it is flooring products or customized products, a design-led approach is required. Consumers are willing to place orders only when they are satisfied with the design. Therefore, for enterprises,N-oneis a tool for acquiring traffic.

Third, channel expansion.Promoting the integration of online platforms and offline physical stores to form true digitalization, and using private domain marketing tools to achieve continuous consumer engagement after they leave the store, laying the foundation for subsequent member pool accumulation and secondary conversion.

Fourth, strengthening conversion.Solidifying excellent store management experience into the systemSOPprocesses (for example, Store Manager's Five Focuses: monitoring lead conversion, monitoring measurement and design, monitoring deposit collection, monitoring interaction tasks, monitoring operational data), building an end-to-end, full-scenario marketing management system centered on "consumers", enhancing lead and opportunity conversion rates.

N-one System Five Major Values

Achieve online products, online design, and online marketing

N-oneThe system is a full-category space solution centered on the design ecosystem and is an innovative industrial digitalization platform,is Naturethe carrier and leverage for implementing the Whole Home Strategy.It possesses the following five major values:

For the marketing side, Utilizing new retail information tools (O2O, omnichannel marketing, smart stores, artificial intelligence,VR/ARtechnology, omni-channel customer service, etc.), achieving the transformation from people seeking information to information finding people, allowing marketing information to precisely reach target audiences, realizing an integrated marketing approach combining online audience targeting and offline scene display, improving promotion efficiency, empowering traditional marketing, increasing lead conversion rates, average order value, and market reputation.

For the manufacturing side, Seamlessly transmitting data-driven user needs to the manufacturing side, achieving extreme efficiency and ensuring information transmission accuracy 100% .

For distributors, Applying N-one system, through private domain operations' N ways to establish a private domain member traffic pool, achieving the upgrade transformation from physical retail to new retail. Meanwhile, achieving real-time monitoring and analysis of operational data, empowering distributors to effectively manage store operations, enhancing distributors' digital operation management capabilities; regional operation personnel can also control terminal customers, marketing, after-sales, and other operational situations of each store in real time, providing active and precise assistance to stores.

For engineering decoration, home decoration companies, and designers, Applying N-one The system makes design simple and efficient, enabling rapid integration of online and offline, virtual and real scenarios for marketing, enhancing customer conversion rates and average transaction value.

For end users, Efficiently visualize, digitize, and render their personalized needs in real scenes, "what you see is what you get, what you feel is what you want". They can also track order status throughout the entire process, truly realizing worry-free consumption.

Dealer Fund Detail Table (Schematic)

View fund account details with headquarters anytime; income and expenses are clear at a glance

Mobile Opportunity Follow-up (Schematic)

Seamlessly integrates with Kujiale, one-click design assignment

The establishment and operation of the N-one system is an important milestone in the development of Nature Home. Through the joint efforts of Nature Home and Jenovo Technology, the N-one system has currently completed the construction of Version 1.0 (Whole House Decoration) and Version 2.0 (Customization). Subsequently, both parties will continue to collaborate on the construction of Version 3.0, achieving a major integration of whole-house decoration, customization, and flooring. This will establish a new design and sales negotiation model of 'headquarters providing samples, stores applying quickly, and users experiencing in-store or online', aiming to become Industry No. 1 and fulfill the dream of a billion-dollar 'Big Home Furnishing' enterprise.

Leju Finance Report: https://m.news.leju.com/news-6973461386882236087.html

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About Jeno

Guangdong Jeno Software Technology Co., Ltd. is a leading provider of full-scenario, full-link digitalization in the pan-home industry, assisting home enterprises in establishing operational digital systems, building industry digital service systems, and enhancing industry service capabilities. The company independently developed the Yidaojia software platform, incorporating the best business practices of top-tier enterprises. Solutions and product applications cover front-end marketing lead generation (CRM), dealer collaboration, omni-channel business middle platforms, design order-splitting data integration, integrated business-finance-tax management (ERP), production process management (MES), digital lean production lines (DTPS), after-sales and delivery/installation services, among others, spanning all scenarios and links.Possessing over 100 software copyrights and patents, recognized as a National High-tech Enterprise and holding Dual Soft Certification. Sample clients in the home furnishing industry include Oppein Group, MinhuaHoldings, Shangpin Zhaipei, De Rucci, Mengtian Home, Louvre, Kefan, Aiyuiris, and other industry-leading enterprises. It serves as a strategic ISV partner of Kingdee Group for the pan-home industry and a Huawei Cloud ecosystem partner. The company headquarters is located in Dongguan Songshan Lake Innovation Industrial Park, with a product R&D center established in Shenzhen. It has direct subsidiaries in Shenzhen-Huizhou, Guangzhou-Foshan, and East China, and has developed service partners in important cities across the country.