【会员动态】卡诺亚品牌战略定位升级，新LOGO强势登场 · GDCHA [Guangdong Custom Home AssociationGDCHA · Since 2016](https://gdcha.org.cn/pcm) [![Custom Observation](https://gdcha.org.cn/uploads/observation_transfer_2f84822ba9c0fa079743c465e08593a7e05e4b248d42543e0a9ce37311a7d58e_4105ac6f65.svg)Custom Observation](https://gdcha.org.cn/pcm/custom-observation) [Home ](https://gdcha.org.cn/pcm) [Association overview ](https://gdcha.org.cn/pcm/about) [Association Photo Album](https://gdcha.org.cn/pcm/albums) [Party building](https://gdcha.org.cn/pcm/party-building) [Member Units ](https://gdcha.org.cn/pcm/members) [Memba Kompany](https://gdcha.org.cn/pcm/members?category=council-members) [Custom Brand](https://gdcha.org.cn/pcm/members?category=custom-brands) [Borza](https://gdcha.org.cn/pcm/members?category=boards) [五金 & 刀具 & 收纳](https://gdcha.org.cn/pcm/members?category=hardware-tools-storage) [Device & Sofwe](https://gdcha.org.cn/pcm/members?category=equipment-software) [Dekorashon Matiria](https://gdcha.org.cn/pcm/members?category=decorative-materials) [策划咨询＆软装设计＆物流安装](https://gdcha.org.cn/pcm/members?category=consulting-design-logistics) [Whole Assembly Supply Chain Committee](https://gdcha.org.cn/pcm/members?category=integrated-supply-chain-committee) [Nyū Mídíà Zhuānwěi Huì](https://gdcha.org.cn/pcm/members?category=new-media-committee) [Old Reform Committee](https://gdcha.org.cn/pcm/members?category=renovation-committee) [Strong Business Committee](https://gdcha.org.cn/pcm/members?category=strong-commerce-committee) [Information center ](https://gdcha.org.cn/pcm/association-news/highlights) [Top news](https://gdcha.org.cn/pcm/association-news/highlights) [Anouncement an Notification](https://gdcha.org.cn/pcm/association-news/notices) [Activity plan](https://gdcha.org.cn/pcm/association-news/activity-plan) [Exhibition News](https://gdcha.org.cn/pcm/association-news/exhibition-news) [Industri news](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality Standard](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and Regulations](https://gdcha.org.cn/pcm/association-news/policies) [Ekonomi Rish](https://gdcha.org.cn/pcm/association-news/economic-operation) [Industry innovation](https://gdcha.org.cn/pcm/association-news/industry-innovation) [Global Custom Capital](https://gdcha.org.cn/pcm/association-news/global-custom-capital) [Secondary node](https://gdcha.org.cn/pcm/association-news/secondary-node) [International exchange ](https://gdcha.org.cn/pcm/international-exchange) [Overseas Exhibition](https://gdcha.org.cn/pcm/association-news/overseas-exhibitions) [Dip Meeting](https://gdcha.org.cn/pcm/association-news/global-summit) [Intanashonal Travel Study](https://gdcha.org.cn/pcm/association-news/study-tours) [Custom Observation ](https://gdcha.org.cn/pcm/custom-observation) [Apply for Membership ](https://gdcha.org.cn/pcm/guide) [Contact Us ](https://gdcha.org.cn/pcm/contact) Home Association overview Member Units Information center International exchange Custom Observation Apply for Membership Contact Us # 【会员动态】卡诺亚品牌战略定位升级，新LOGO强势登场 Information center [Top news](https://gdcha.org.cn/pcm/association-news/highlights) [Anouncement an Notification](https://gdcha.org.cn/pcm/association-news/notices) [Activity plan](https://gdcha.org.cn/pcm/association-news/activity-plan) [Exhibition News](https://gdcha.org.cn/pcm/association-news/exhibition-news) [Industri news](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality Standard](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and Regulations](https://gdcha.org.cn/pcm/association-news/policies) [Ekonomi Rish](https://gdcha.org.cn/pcm/association-news/economic-operation) [Industry innovation](https://gdcha.org.cn/pcm/association-news/industry-innovation) [Global Custom Capital](https://gdcha.org.cn/pcm/association-news/global-custom-capital) [Secondary node](https://gdcha.org.cn/pcm/association-news/secondary-node) Published: 2022-02-18Views: 14协会要闻 2月18日，“蜕变新程，聚势谋远”卡诺亚整家定制2022年经销商峰会在广州举行。在卡诺亚整家定制暨VI升级战略发布仪式环节上，发布了全新的品牌战略定位及品牌LOGO升级，卡诺亚“衣柜橱柜｜整家定制”品牌战略正式开启，新的品牌LOGO更年轻、更时尚、更国际化。 卡诺亚董事长 程国标 卡诺亚副总裁 刘泽勤 卡诺亚新LOGO发布启动仪式 卡诺亚发布全新品牌战略定位及新的LOGO引发行业热议，也充分意味着卡诺亚在核心品类衣柜、橱柜做为品牌心智入口，配套延伸满足整家定制需求的清晰的品牌战略方向。 **卡诺亚新LOGO的设计，以英文“KNOYA”结合中文“卡诺亚”进行整体设计，主视觉以“卡诺亚”中文为核心。** 其中，**图标以“K+Home”作为创意出发点，以KNOYA首写字母K，结合“家”的房屋造型进行创意设计，表达了卡诺亚带给消费者“高颜质的家，就要卡诺亚”的品牌自信。**标志在色彩应用上耳目一新，VI标准色采用品牌紫，具有独特的视觉特征，与其他品牌做到了很好的区隔，且传达了卡诺亚整家定制的专业和品质。 卡诺亚新标志中的超级符号“K”，是在品牌价值链中的重要识别图腾。卡诺亚顶层设计即战略定位是：**衣柜橱柜|整家定制，在战略定位的指引下，卡诺亚依靠精于定制（21年定制行业经验）、高于颜值（大师级设计研发）、成于品质（产品高品质、生活高品质）的3大优势，借助5大基材、5大风格、6大品类、9大空间的4大支撑，以衣柜、橱柜为入口，柜、墙、门一体，配套多空间家具、家品与家电，形成整家一体化方案，为消费者提供真整家定制服务模式，帮助消费者真正实现轻松装出一个“高颜质的家”。** 卡诺亚新LOGO不止传递出了年轻、时尚、国际化的品牌形象，也表达了卡诺亚“始于颜值，却不止于颜值，要颜值，更要品质”的品牌诉求。同时，衣柜、橱柜作为消费者在选择定制家居时的两个核心品类诉求，在此次卡诺亚新LOGO中得到了充分的体现，让消费者能够瞬间认知品牌提供的整家消费场景。 卡诺亚围绕“整家定制”战略定位升级，除了重磅推出新LOGO之外，还制定了完善的营销战略体系，将逐步在整家定制赛道上建立起品牌先发优势。与此同时，卡诺亚继品牌战略定位及VI系统升级之后，还将举办“卡诺亚高颜质整家2022新品及SI系统焕新发布会”，敬请期待…… 图片部分来源网络，若有侵权请告知删除，谢谢！ Guangdong Custom Home Association We dey carry China Custom go every showfloor for di world. ##### Explore [About di association](https://gdcha.org.cn/pcm/about) [International exchange](https://gdcha.org.cn/pcm/international-exchange) [Information center](https://gdcha.org.cn/pcm/association-news/highlights) [Members](https://gdcha.org.cn/pcm/members) ##### Service links [Membership application](https://gdcha.org.cn/pcm/guide) [News search](https://gdcha.org.cn/pcm/association-news/highlights) [Association publications](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality standards](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and rules](https://gdcha.org.cn/pcm/association-news/policies) [Party building](https://gdcha.org.cn/pcm/party-building/party-branch) ##### Contact Shop 03-01, Self-compiled, F District, Commercial Center, Basement Floor, Block G, Poly World Trade Center, No. 996 Xingang East Road, Haizhu District, Guangzhou [gcha20160325@qq.com](mailto:gcha20160325@qq.com) [020-37276844](tel:02037276844) [Contact](https://gdcha.org.cn/pcm/contact) [Privacy Policy](https://gdcha.org.cn/pcm/privacy) ##### WeChat Mini Program ![WeChat Mini Program](https://gdcha.org.cn/uploads/0dbf65e062634635800be518095c7a45_home_ae04aadfe1b4_15bfb5929b.jpg) ##### Council member units Suofeiya Jiaju Gufen Youxian GongsiGuangzhou Shangpinzhaipei Home Furnishing Co., Ltd.科凡家居股份有限公司Guangzhou Baidesheng Smart Home Co., Ltd.Guangdong Knoya Home Furnishing Co., Ltd.Guangzhou Holike Creative Home Furnishings Company LimitedGuangzhou Shiniman Home Furnishing Co., Ltd.Magner Home Furnishing Co., Ltd.Guangdong Dinggu Jichuang Home Furnishing Co., Ltd.Shenzhen Guante Home Health System Co., Ltd.佛山联邦高登家私有限公司Guangdong Laoka Furniture Co., Ltd.Zhibang Home Furnishings Co., Ltd.Gold Medal Kitchen Cabinet Home Technology Co., Ltd.Beijing TATA Door Industry Co., Ltd.Boloni Smart Technology (Qingdao) Co., Ltd.QuMei Home Furnishings Group Co., Ltd.Sichuan Yilian Home Products Co., Ltd.Foshan New Haoxuan Smart Home Technology Company LimitedGuangzhou Huangchao Furniture Company LimitedMusi Group Brand V6 HomeGujia Home Furnishing Share CompanyNingbo Fangte Marketing Co., Ltd. © 2026 GDCHA [粤ICP备19000578号](https://beian.miit.gov.cn/)