【直播预告】羡慕罗永浩直播3小时带货1.1亿？家居行业抖音修炼课来了 · GDCHA [Guangdong Custom Home AssociationGDCHA · Since 2016](https://gdcha.org.cn/pcm) [![Custom Observation](https://gdcha.org.cn/uploads/observation_transfer_2f84822ba9c0fa079743c465e08593a7e05e4b248d42543e0a9ce37311a7d58e_4105ac6f65.svg)Custom Observation](https://gdcha.org.cn/pcm/custom-observation) [Home ](https://gdcha.org.cn/pcm) [Association overview ](https://gdcha.org.cn/pcm/about) [Association Photo Album](https://gdcha.org.cn/pcm/albums) [Party building](https://gdcha.org.cn/pcm/party-building) [Member Units ](https://gdcha.org.cn/pcm/members) [Memba Kompany](https://gdcha.org.cn/pcm/members?category=council-members) [Custom Brand](https://gdcha.org.cn/pcm/members?category=custom-brands) [Borza](https://gdcha.org.cn/pcm/members?category=boards) [五金 & 刀具 & 收纳](https://gdcha.org.cn/pcm/members?category=hardware-tools-storage) [Device & Sofwe](https://gdcha.org.cn/pcm/members?category=equipment-software) [Dekorashon Matiria](https://gdcha.org.cn/pcm/members?category=decorative-materials) [策划咨询＆软装设计＆物流安装](https://gdcha.org.cn/pcm/members?category=consulting-design-logistics) [Whole Assembly Supply Chain Committee](https://gdcha.org.cn/pcm/members?category=integrated-supply-chain-committee) [Nyū Mídíà Zhuānwěi Huì](https://gdcha.org.cn/pcm/members?category=new-media-committee) [Old Reform Committee](https://gdcha.org.cn/pcm/members?category=renovation-committee) [Strong Business Committee](https://gdcha.org.cn/pcm/members?category=strong-commerce-committee) [Information center ](https://gdcha.org.cn/pcm/association-news/highlights) [Top news](https://gdcha.org.cn/pcm/association-news/highlights) [Anouncement an Notification](https://gdcha.org.cn/pcm/association-news/notices) [Activity plan](https://gdcha.org.cn/pcm/association-news/activity-plan) [Exhibition News](https://gdcha.org.cn/pcm/association-news/exhibition-news) [Industri news](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality Standard](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and Regulations](https://gdcha.org.cn/pcm/association-news/policies) [Ekonomi Rish](https://gdcha.org.cn/pcm/association-news/economic-operation) [Industry innovation](https://gdcha.org.cn/pcm/association-news/industry-innovation) [Global Custom Capital](https://gdcha.org.cn/pcm/association-news/global-custom-capital) [Secondary node](https://gdcha.org.cn/pcm/association-news/secondary-node) [International exchange ](https://gdcha.org.cn/pcm/international-exchange) [Overseas Exhibition](https://gdcha.org.cn/pcm/association-news/overseas-exhibitions) [Dip Meeting](https://gdcha.org.cn/pcm/association-news/global-summit) [Intanashonal Travel Study](https://gdcha.org.cn/pcm/association-news/study-tours) [Custom Observation ](https://gdcha.org.cn/pcm/custom-observation) [Apply for Membership ](https://gdcha.org.cn/pcm/guide) [Contact Us ](https://gdcha.org.cn/pcm/contact) Home Association overview Member Units Information center International exchange Custom Observation Apply for Membership Contact Us # 【直播预告】羡慕罗永浩直播3小时带货1.1亿？家居行业抖音修炼课来了 Information center [Top news](https://gdcha.org.cn/pcm/association-news/highlights) [Anouncement an Notification](https://gdcha.org.cn/pcm/association-news/notices) [Activity plan](https://gdcha.org.cn/pcm/association-news/activity-plan) [Exhibition News](https://gdcha.org.cn/pcm/association-news/exhibition-news) [Industri news](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality Standard](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and Regulations](https://gdcha.org.cn/pcm/association-news/policies) [Ekonomi Rish](https://gdcha.org.cn/pcm/association-news/economic-operation) [Industry innovation](https://gdcha.org.cn/pcm/association-news/industry-innovation) [Global Custom Capital](https://gdcha.org.cn/pcm/association-news/global-custom-capital) [Secondary node](https://gdcha.org.cn/pcm/association-news/secondary-node) Published: 2020-04-15Views: 5协会要闻 4月1日，新晋带货主播罗永浩在抖音完成了直播首秀。 这场持续3小时的直播，累计观看人数超4800万人，支付交易总额超1.1亿元。直播中上架了22种产品，其中有扫地机器人、智能门锁等生活居家产品。 实际上，近几个月家居企业、卖场已纷纷探索和试水抖音直播。导购员变身主持人、大价钱邀请热门网红直播、企业总裁亲自上阵直播都是常见的模式。 从“纯下线”到“线下为主线上为辅”到“线上线下深度融合”,传统家居行业正在经历着革新。2020年，疫情影响下，开辟新的营销阵地已成为家居行业的新命题，直播也成为家居企业的必修课。 抖音是短视频头部平台，截至2020年1月，抖音日活跃用户数已超过4亿。由于直播和短视频在内容形式上的互补性，抖音拥有国内最大的直播流量池之一。基于大流量与互动性，抖音成为品牌直播的新阵地。 家居直播有哪些新机遇？目前有哪些直播产品？直播前你要做哪些准备？抖音直播有哪些规则？抖音直播卖货有哪些技巧？ 一场专业性高、实操性强的家居行业抖音修炼课迫在眉睫。 ***4月16日20:00-21:30，巨量引擎联合广东省定制家居协会、博骏传媒主办“DOU进化论——家居行业抖音修炼课”，带来实用干货分享。*** 巨量引擎广东分公司视频运营曹鹏，将围绕“家居直播新机遇”和“家居直播方法论”，带你——解锁家居抖音直播，让你在家居直播修炼时少走弯路。 精彩在即，大家记得收藏保存，长按识别海报中的二维码进入直播间，一起来听精彩授课吧！ 记住啦，***直播时间：4月16日20:00-21:30*** Guangdong Custom Home Association We dey carry China Custom go every showfloor for di world. ##### Explore [About di association](https://gdcha.org.cn/pcm/about) [International exchange](https://gdcha.org.cn/pcm/international-exchange) [Information center](https://gdcha.org.cn/pcm/association-news/highlights) [Members](https://gdcha.org.cn/pcm/members) ##### Service links [Membership application](https://gdcha.org.cn/pcm/guide) [News search](https://gdcha.org.cn/pcm/association-news/highlights) [Association publications](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality standards](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and rules](https://gdcha.org.cn/pcm/association-news/policies) [Party building](https://gdcha.org.cn/pcm/party-building/party-branch) ##### Contact Shop 03-01, Self-compiled, F District, Commercial Center, Basement Floor, Block G, Poly World Trade Center, No. 996 Xingang East Road, Haizhu District, Guangzhou [gcha20160325@qq.com](mailto:gcha20160325@qq.com) [020-37276844](tel:02037276844) [Contact](https://gdcha.org.cn/pcm/contact) [Privacy Policy](https://gdcha.org.cn/pcm/privacy) ##### WeChat Mini Program ![WeChat Mini Program](https://gdcha.org.cn/uploads/0dbf65e062634635800be518095c7a45_home_ae04aadfe1b4_15bfb5929b.jpg) ##### Council member units Suofeiya Jiaju Gufen Youxian GongsiGuangzhou Shangpinzhaipei Home Furnishing Co., Ltd.科凡家居股份有限公司Guangzhou Baidesheng Smart Home Co., Ltd.Guangdong Knoya Home Furnishing Co., Ltd.Guangzhou Holike Creative Home Furnishings Company LimitedGuangzhou Shiniman Home Furnishing Co., Ltd.Magner Home Furnishing Co., Ltd.Guangdong Dinggu Jichuang Home Furnishing Co., Ltd.Shenzhen Guante Home Health System Co., Ltd.佛山联邦高登家私有限公司Guangdong Laoka Furniture Co., Ltd.Zhibang Home Furnishings Co., Ltd.Gold Medal Kitchen Cabinet Home Technology Co., Ltd.Beijing TATA Door Industry Co., Ltd.Boloni Smart Technology (Qingdao) Co., Ltd.QuMei Home Furnishings Group Co., Ltd.Sichuan Yilian Home Products Co., Ltd.Foshan New Haoxuan Smart Home Technology Company LimitedGuangzhou Huangchao Furniture Company LimitedMusi Group Brand V6 HomeGujia Home Furnishing Share CompanyNingbo Fangte Marketing Co., Ltd. © 2026 GDCHA [粤ICP备19000578号](https://beian.miit.gov.cn/)