【会员动态】美尼美召开全国经销商大会，公布全新品牌形象 · GDCHA [Guangdong Custom Home AssociationGDCHA · Since 2016](https://gdcha.org.cn/pcm) [![Custom Observation](https://gdcha.org.cn/uploads/observation_transfer_2f84822ba9c0fa079743c465e08593a7e05e4b248d42543e0a9ce37311a7d58e_4105ac6f65.svg)Custom Observation](https://gdcha.org.cn/pcm/custom-observation) [Home ](https://gdcha.org.cn/pcm) [Association overview ](https://gdcha.org.cn/pcm/about) [Association Photo Album](https://gdcha.org.cn/pcm/albums) [Party building](https://gdcha.org.cn/pcm/party-building) [Member Units ](https://gdcha.org.cn/pcm/members) [Memba Kompany](https://gdcha.org.cn/pcm/members?category=council-members) [Custom Brand](https://gdcha.org.cn/pcm/members?category=custom-brands) [Borza](https://gdcha.org.cn/pcm/members?category=boards) [五金 & 刀具 & 收纳](https://gdcha.org.cn/pcm/members?category=hardware-tools-storage) [Device & Sofwe](https://gdcha.org.cn/pcm/members?category=equipment-software) [Dekorashon Matiria](https://gdcha.org.cn/pcm/members?category=decorative-materials) [策划咨询＆软装设计＆物流安装](https://gdcha.org.cn/pcm/members?category=consulting-design-logistics) [Whole Assembly Supply Chain Committee](https://gdcha.org.cn/pcm/members?category=integrated-supply-chain-committee) [Nyū Mídíà Zhuānwěi Huì](https://gdcha.org.cn/pcm/members?category=new-media-committee) [Old Reform Committee](https://gdcha.org.cn/pcm/members?category=renovation-committee) [Strong Business Committee](https://gdcha.org.cn/pcm/members?category=strong-commerce-committee) [Information center ](https://gdcha.org.cn/pcm/association-news/highlights) [Top news](https://gdcha.org.cn/pcm/association-news/highlights) [Anouncement an Notification](https://gdcha.org.cn/pcm/association-news/notices) [Activity plan](https://gdcha.org.cn/pcm/association-news/activity-plan) [Exhibition News](https://gdcha.org.cn/pcm/association-news/exhibition-news) [Industri news](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality Standard](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and Regulations](https://gdcha.org.cn/pcm/association-news/policies) [Ekonomi Rish](https://gdcha.org.cn/pcm/association-news/economic-operation) [Industry innovation](https://gdcha.org.cn/pcm/association-news/industry-innovation) [Global Custom Capital](https://gdcha.org.cn/pcm/association-news/global-custom-capital) [Secondary node](https://gdcha.org.cn/pcm/association-news/secondary-node) [International exchange ](https://gdcha.org.cn/pcm/international-exchange) [Overseas Exhibition](https://gdcha.org.cn/pcm/association-news/overseas-exhibitions) [Dip Meeting](https://gdcha.org.cn/pcm/association-news/global-summit) [Intanashonal Travel Study](https://gdcha.org.cn/pcm/association-news/study-tours) [Custom Observation ](https://gdcha.org.cn/pcm/custom-observation) [Apply for Membership ](https://gdcha.org.cn/pcm/guide) [Contact Us ](https://gdcha.org.cn/pcm/contact) Home Association overview Member Units Information center International exchange Custom Observation Apply for Membership Contact Us # 【会员动态】美尼美召开全国经销商大会，公布全新品牌形象 Information center [Top news](https://gdcha.org.cn/pcm/association-news/highlights) [Anouncement an Notification](https://gdcha.org.cn/pcm/association-news/notices) [Activity plan](https://gdcha.org.cn/pcm/association-news/activity-plan) [Exhibition News](https://gdcha.org.cn/pcm/association-news/exhibition-news) [Industri news](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality Standard](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and Regulations](https://gdcha.org.cn/pcm/association-news/policies) [Ekonomi Rish](https://gdcha.org.cn/pcm/association-news/economic-operation) [Industry innovation](https://gdcha.org.cn/pcm/association-news/industry-innovation) [Global Custom Capital](https://gdcha.org.cn/pcm/association-news/global-custom-capital) [Secondary node](https://gdcha.org.cn/pcm/association-news/secondary-node) Published: 2020-09-17Views: 79协会要闻 9月16日，美尼美“破局2020”全国经销商大会在广州番禺营销中心正式召开。美尼美创始人兼董事长黎伟权携营销中心多位高管代表，以及来自全国各地的经销商合作伙伴齐聚一堂，共同复盘上半年，一起见证美尼美品牌重塑，更换赛道重新起航。 此次会议旨在向全国经销商详细讲解美尼美品牌的战略调整，以便达成更好的默契合作，携手并进共创美好未来。 面对头部品牌、当地小厂上下夹攻和地产大佬、装修公司源头截留，美尼美要往哪里走？美尼美要怎么做？董事长黎伟权在会议致辞中发出灵魂的拷问，2020年是美尼美最具挑战的一年，同时也是美尼美开启倍速发展的一年。在充满不确定性的未来，唯一确定的是自我变革，找到那个可以让美尼美层层裂变的关键点，然后加码加速，全力冲刺布局市场。 随后，美尼美总裁彭冰从品牌重塑、产品体系和营销动作进行全方位解读，一系列战略调整，为美尼美发展迎来新的竞争格局。美尼美作为定制家具的行业黑马，曾创下4年增长8倍的发展速度。更换赛道后的美尼美，如何才能领先？总经理吴其忠从转思维、抓用户、抓产品三个方面进行剖析，焕然一新的美尼美，发展前景利好。 大会上，美尼美公布全新品牌形象，包括产品系统、空间场景化输出、设计下单一体化等等，全面整合后将形成门、墙、柜、线、软体配套一体化的业态闭环。短短15天时间，美尼美营销中心颠覆性震撼亮相，差异化的产品体系让现场所有经销商振奋不已，了解产品特性和应用后，都期待将门店进行迭代，把最新的产品带给消费者。 （15天快装展厅实拍图） 基于未来的发展需求，美尼美和酷家乐达成战略合作，酷家乐副总裁兼全屋定制总经理周伟国周总亲临现场签约，并分享设计生产一体化项目成果。纤云智家技术总监李瑜也现身会场，为美尼美经销商分享智能家居的应用。 为打造真正以客户为中心的品牌，美尼美斥巨资打造“健康定制99元/㎡”全国联动活动，千万补贴让利经销商，以简奢调性、亲民价格面对消费者，高级感和性价比二者兼得，满足个性化需求。 美尼美董事长黎伟权认为，抓住机遇，美尼美快装定制未来可期，有信心成长为细分领域的独角兽。 --- 来源丨美尼美品牌部 Guangdong Custom Home Association We dey carry China Custom go every showfloor for di world. ##### Explore [About di association](https://gdcha.org.cn/pcm/about) [International exchange](https://gdcha.org.cn/pcm/international-exchange) [Information center](https://gdcha.org.cn/pcm/association-news/highlights) [Members](https://gdcha.org.cn/pcm/members) ##### Service links [Membership application](https://gdcha.org.cn/pcm/guide) [News search](https://gdcha.org.cn/pcm/association-news/highlights) [Association publications](https://gdcha.org.cn/pcm/association-news/industry-news) [Quality standards](https://gdcha.org.cn/pcm/association-news/quality-standards) [Policies and rules](https://gdcha.org.cn/pcm/association-news/policies) [Party building](https://gdcha.org.cn/pcm/party-building/party-branch) ##### Contact Shop 03-01, Self-compiled, F District, Commercial Center, Basement Floor, Block G, Poly World Trade Center, No. 996 Xingang East Road, Haizhu District, Guangzhou [gcha20160325@qq.com](mailto:gcha20160325@qq.com) [020-37276844](tel:02037276844) [Contact](https://gdcha.org.cn/pcm/contact) [Privacy Policy](https://gdcha.org.cn/pcm/privacy) ##### WeChat Mini Program ![WeChat Mini Program](https://gdcha.org.cn/uploads/0dbf65e062634635800be518095c7a45_home_ae04aadfe1b4_15bfb5929b.jpg) ##### Council member units Suofeiya Jiaju Gufen Youxian GongsiGuangzhou Shangpinzhaipei Home Furnishing Co., Ltd.科凡家居股份有限公司Guangzhou Baidesheng Smart Home Co., Ltd.Guangdong Knoya Home Furnishing Co., Ltd.Guangzhou Holike Creative Home Furnishings Company LimitedGuangzhou Shiniman Home Furnishing Co., Ltd.Magner Home Furnishing Co., Ltd.Guangdong Dinggu Jichuang Home Furnishing Co., Ltd.Shenzhen Guante Home Health System Co., Ltd.佛山联邦高登家私有限公司Guangdong Laoka Furniture Co., Ltd.Zhibang Home Furnishings Co., Ltd.Gold Medal Kitchen Cabinet Home Technology Co., Ltd.Beijing TATA Door Industry Co., Ltd.Boloni Smart Technology (Qingdao) Co., Ltd.QuMei Home Furnishings Group Co., Ltd.Sichuan Yilian Home Products Co., Ltd.Foshan New Haoxuan Smart Home Technology Company LimitedGuangzhou Huangchao Furniture Company LimitedMusi Group Brand V6 HomeGujia Home Furnishing Share CompanyNingbo Fangte Marketing Co., Ltd. © 2026 GDCHA [粤ICP备19000578号](https://beian.miit.gov.cn/)