Guangdong Custom Home Association Honorable Chairman Zhang Ting Attend Two Sessions, Propose Two Important Motions

Published: 2025-02-21Views: 1068

2025年2月19 and 20, Guangzhou Municipal Committee of the Chinese People's Political Consultative Conference (CPPCC) 14th Fourth Session and Guangzhou 16th People's Congress Fifth Session, dem don open as scheduled.Zhang Ting, Guangzhou CPPCC member, Honorary President of Guangdong Custom Home Association, and Chief Engineer of Suofeiya Home Collection Co., Ltd.don attend di meeting. And e propose two forward-looking and strategic suggestions on topics like green low-carbon development and high-quality sustainable development of industries:"Make Guangzhou related industries green, low-carbon and high-quality sustainable: Deepen di policy of replace old goods with new ones for consumer products and home decoration kitchen and bathroom" and "Carry out di national strategy for quality grading of consumer products, make Guangzhou di global custom capital and promote high-quality development of industries".



Focus on green low-carbon development

Help industry transform and upgrade


For di current situation of "double carbon" target, green development don become di main driving force for transformation and upgrade of every industry. President Zhang Ting dey point out for di proposal, sayby deepening di policy of replace old goods with new ones for consumer products and home decoration kitchen and bathroom, e no go only reduce waste of resources, but e go still make market consumption potential more active, push di home industry go towards green and low-carbon direction. E advise government to increase support for environmentally friendly home products, encourage consumers to choose products wey go save energy and protect environment more, and at di same time improve di system for collecting old furniture, so we fit recycle resources. Dis move no go only help improve di city's ecological environment, but e go still inject new energy into di custom home industry.



Carry out quality grading strategy

Improve di core competitiveness of di industry


For di second proposal, President Zhang Ting dey emphasize di importance of carrying out di national strategy for quality grading of consumer products. E think say,by establishing scientific standard system for product quality grading, e go fit satisfy di different needs of consumers better, and at di same time push companies to continue to improve product quality and technical level. Guangzhou as "Global Custom Capital", e get unique industrial foundation and ability to innovate, so we suppose make good use of dis advantage, create more high-quality, high-value custom home products, so we go get bigger market for di whole world. E advise government departments to lead for making di relevant standards, give policy support and technical guidance to companies, help dem speed up technical upgrade and brand building.


Proposal One(Slide to see more)


Make Guangzhou related industries green, low-carbon and high-quality sustainable: Deepen di policy of replace old goods with new ones for consumer products and home decoration kitchen and bathroom


One, Background of di proposal

On March 13, 2024, di State Council issue "Action plan to push large-scale equipment update and replace old consumer goods with new ones". On June 17, 2024, Guangzhou Municipal Bureau of Commerce issue Guangzhou action plan to push replace old consumer goods with new ones. According to information, for dis round, di subsidy money for home decoration kitchen and bathroom area na 1.2 billion yuan, and di money don finish, so subsidy don stop. Using Suofeiya Home as example, di order data for November don increase significantly compared to October, di national subsidy money don show clear effect to push things.


Afta twenty years of development, di custom furniture industry don achieve big success for digital transformation. Di project "Key Technology and Industrialization of Mass Customization Personalized Panel Furniture Intelligent Manufacturing" wey SOPHIA Furniture Co., Ltd lead, for 2023 win di first prize for Guangdong Provincial Science and Technology Progress. As di only company wey lead di national key research and development program "Key Technology of Forest Product Intelligent Manufacturing Based on Digital Collaboration" for di 14th Five-Year Plan. For promoting employment and increasing tax revenue, di custom furniture industry companies get total tax burden wey pass 8%, wey high pass di average for manufacturing sector.


Di custom furniture industry, wey rep by leading companies like OPPEIN and SOPHIA for Guangzhou, na part of Guangzhou trillion-dollar fashion industry. Guangzhou na di case city wey UNIDO give di title "Global Custom Capital". Di custom furniture companies, as chain-leading companies, don help raise di overall level of di custom furniture industry chain for Guangzhou.


Di existing home market get big base. According to China Building Decoration Association Residential Decoration and Parts Industry Branch data, for 2023, di total output value of domestic home decoration industry na about 2.77 trillion yuan. Among dis, consumers' partial renovation demand pass 35%, and di market size for home decoration replacement nearly reach one trillion yuan.


Overall, di trade-in policy no only promote high-quality development for di related industries, but also fit di people's pursuit of better life.


Two: Suggestions

1. Increase continuous investment, make sure di policy work for long time

Suggest to set up special fund to support di policy implementation. According to consumption cycle and industry upgrade trend, define clear long-term trade-in policy plan, set clear stage goals and execution priorities. Refer to di "Measures for the Implementation of Home Appliance Trade-in" (Cai Jian [2009] No. 298) wey Ministry of Finance and Ministry of Commerce publish for 2009.


2. Push community quota, improve policy accuracy

First, di housing department go work with communities to do survey on housing improvement needs, count di number of properties wey want participate for trade-in for di area, to give data support for policy execution. Second, based on dis, di government go delimit di policy coverage area according to di building year of di community and di specific renovation needs, make sure di policy reach di target group accurately and effectively. Third, properly estimate di funds wey di policy need, according to di planned area and di scale of housing improvement projects, scientifically plan funds to improve fund utilization rate, ensure effective use of funds, and achieve di maximum benefit of di policy.


3. Implement graded subsidy, promote brand strategy

By guiding consumption grading, promote regional brand development strategy. Suggest to implement differentiated subsidy policy. First, give different levels of subsidy according to brand and product grade, especially increase subsidy for high-end and green products. Second, establish brand grading management system, do dynamic evaluation of brands wey participate for trade-in, adopt mechanism wey good ones survive and bad ones get eliminate, to improve overall quality of brands.


4. Promote green and low-carbon recycling of wood resources

For circulation: First, set up recycling platform to make waste products recycle and reuse efficiently. Second, set up fixed recycling points for residential communities to ensure resources fit be recycled and reused.

For manufacturing: Build complete waste product recycling system chain, wey include recycling, dismantling, and reuse stages, to maximize resource use. Refer to di practice for Milan, allow set up special treatment factories for Guangzhou so dat di recycled materials go fit be processed and turned into particleboard.

For policy making and supervision: First, set strict industry standards and environmental regulations, strengthen supervision and regular inspection. Second, use tax incentives and policy rewards to reward companies wey get remarkable results, and guide to expand environmental recycling activities. Third, refer to di mode of disabled and welfare enterprises, to invest or give financial support to recycling industry.


Three: Summary

Government, companies, consumers and oda parties need to work together to push di systematic project of deepening di trade-in of home decoration and kitchen and bathroom. Suggest to Guangzhou government and relevant departments, by increasing continuous investment, pushing community quota, implementing graded subsidy, and promoting recycling and reuse, to continuously implement di trade-in policy for home decoration and kitchen and bathroom, stimulate market vitality, implement Xi Jinping's thought on ecological civilization, and practice dat green mountains and clear water be equal to mountains of gold and silver.





Proposal Two(Slide to see more)


Implement di national strategy for quality grading of consumer goods, promote di high-quality development of Guangzhou as Global Custom Capital and di industry


One, proposal background and necessity:

As our country economy dey move go high quality development, consumers their demand for product quality dey increase everyday. The Central Committee of the Communist Party and State Council for the opinion for fast build national unified big market talk say make we 'set up and improve quality grading system', the 'Quality Power Country Build Outline' also talk say 'implement product and service quality grading, guide good quality and good price, promote accurate supervision'. For this background, State Administration for Market Regulation for September 27, 2024, don draft 'SA-MR Implementation Opinion on Carry Out Product Quality Grading (Draft for comment)', wey aim na to through product quality grading, make market environment open and transparent, good quality get good price, and fast build national unified big market, promote economy and society high quality development.


Guangzhou city as our country important custom home production base, get Oupai, Sofya, Shangpin Zhaipei and many other custom home leading companies, product quality grading system implementation get big importance to upgrade Guangzhou custom home industry overall competitiveness, protect consumer rights, and push industry upgrade. However, custom home industry product quality no dey same, consumer no fit know which one good, wey cause market get information no balance problem. Guangzhou Consumer Council release 'Guangzhou City Custom Home Custom Consumption Survey Report' show say nearly 40% consumer encounter extra item charge, and for the process of protect their rights, they face problem like no industry standard to decide responsibility, and the cost to protect rights high. Therefore, to set up custom home industry product quality grading system, to make market order normal, improve product quality, enhance consumer confidence, and promote industry healthy development, e dey necessary for urgent.


These policy background and market demand show say to set up custom home industry product quality grading system na important move to answer national policy, satisfy consumer demand, and upgrade industry competitiveness.


Two, suggestions

1. Set up Guangzhou city custom home industry product quality grading standard system

Suggest say Guangzhou market supervision department lead, join with custom home industry association, technology organization, company representatives, and according to SA-MR 'Implementation Opinion (Draft for comment)', make Guangzhou city custom home industry product quality grading standard. This standard must cooperate with national standard and industry standard, make sure the standard dey uniform and authoritative. At the same time, must full consider Guangzhou custom home industry characteristics, make sure the standard dey suitable and effective.


2. Build Guangzhou city custom home product quality grading information platform

Suggest say Guangzhou set up one unified custom home product quality grading information platform, wey go use publish custom home product quality grading standard, collect company product quality grading information, expose illegal and dishonest behavior and so on. This platform must connect to SA-MR product quality grading information platform, make information share and joint supervision. Through the platform, companies fit voluntarily join product quality grading, make their product quality information open and transparent, so consumer fit check and supervise easy.


3. Push custom home companies join product quality grading

Suggest say Guangzhou government come out related policy, encourage and guide custom home companies to actively join product quality grading. For companies wey pass quality grading certification, government fit give support through tax reduction, financial subsidy, brand promotion and other ways. At the same time, strengthen propaganda and training for companies, increase companies their understanding and attention to quality grading system, stir up companies their internal power to improve product quality.


4. Strengthen product quality grading result use and supervision

Suggest say Guangzhou market supervision department strengthen use and supervision for custom home product quality grading result. On one hand, take quality grading result as important reference for company quality reputation, put inside company credit evaluation system; on other hand, strengthen market supervision and check for custom home product quality, for those wey produce fake test and certification report, and low grade label high standard or fake, use other company quality grading mark and other illegal behavior, handle according to law, and expose for the information platform, implement joint punishment.


Three, closing remarks

By set up Guangzhou custom home industry product quality grading system, to practice national strategy, match international standard, push industry high quality development, strongly protect consumer rights, stir up market vitality, help Guangzhou city become 'Global Custom Capital'. We dey expect all sectors of society to actively join and support, together push Guangzhou custom home industry go new height.





END


Guangdong Custom Home Association

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