For to find new direction for custom home media, to help home companies do better on new media, and to create effective e-commerce traffic ability.Guangdong Custom Home Association and Guangdong Wardrobe Industry Association hold [Dou is dry goods] new media training class (third session) activity. They invite Yan Jun (Rock Brother @ Home Decoration Company), standing vice president of Guangdong Custom Home Association New Media Committee, and Lin Long (Lin Long Furniture Whole Home), deputy secretary-general, to be teachers, to learn latest marketing ideas and technical methods, and together explore the endless possibilities of home industry in new media field.
When activity start,Luo Ziqin, executive deputy secretary-general of Guangdong Custom Home Association and Guangdong Wardrobe Industry Association, for talk say,Industry good development no fit without everybody effort, under current new media trend, to strengthen deep cooperation between industry, to huddle together for warmth be the main thing,Association also go actively use platform and bridge role, from many sides empower member companies!
Zhu Yanqing, secretary-general of Guangdong Custom Home Association New Media Committee, introduce New Media Committee and committee recent work and so on. For future, committee go actively connect all side new media strength, follow new traffic trend do whole region linkage,build industry positive energy speaking window, empower home companies to open new marketing thinking.
Home building materials Douyin live broadcast
Lin Long (Lin Long Furniture Whole Home), deputy secretary-general of Guangdong Custom Home Association New Media CommitteeFromhard to get info, hard to convert, hard to make profitthese three sides for explain current home building materials same city live broadcast pain points, by optimize "people, goods, place" three sides for solve. First be to strengthen relationship building between host and audience, raise host professional quality and personal charm, so as to increase audience trust,promote audience keep and convert. Next be to carefully select high quality products with market competition power, and use direct and vivid display method, increase product attraction. Last be to optimize live broadcast room design and interaction experience, create a comfortable and full of interaction environment,raise audience sense of participation, so as to increase overall profit ability.
1, Douyin local group buying top operator merchants, move faster, enjoy early mover traffic bonus,Platform Boost traffic support,break through volume bottleneck.
2.Na im don put product for inside white list test first,More ways to create together, get quick special pass.
3. Professional team respond to business operation and promotion,Market publicity to make industry example.
The main tink for live traffic na inside live room product SKU, draw customer goods, gift goods, take over goods, main push hot goods, e get scientific combination,E dey inside anchor ability to shape product, live room experience and interaction ability. Whole operation must based on customer order value high or low, judge traffic pool size, focus on increase conversion ability, reduce traffic cost.
How custom furniture go do same city new media?
Guangdong Custom Furniture Association New Media Committee vice chairman Yan Jun (Rock Brother @ Home Decoration Company)E talk from four side: how home same city new media do brand publicity, how use new media make small business turn around, the foundation logic of short video creation, and how combine new media design new business model,With professional content and strong explanation, e make the students for ground still get high learning spirit. Full of useful tins make students gain plenty, and the training result sweet well.
When home industry shop dey set new media marketing plan, e usually get four stage: first na team set up, build professional new media operation team; second na persona set up, build attractive brand or pesin image; third na group buy set up, use group buy activity make community spirit strong, push sell; last na matrix set up, build many platform, many level content release net, to cover plenty audience.Through this four stage e do well, dem go fit increase brand online influence and market competition ability.
For dis time wey traffic be king, product type short video wey want get continuous attention and conversion, need get and use five big traffic secret: price, beauty, function, position and emotion.If we study deep and use dis five elements well, e go make product short video for social media get continuous traffic, so e go turn to customer get and brand build power.
Give business power
Two pioneer teacher don do fine analysis for traffic, data, content and live broadcast side,Dem do communication and interaction with business representatives wey listen. Through dis training, dem give everyone plenty useful tips and skills.E dey give power to brand make e reach im marketing goals.So e go help business change and grow, make brand well-known, give business power, and add betterment for industry development.
【Dou na real tori】New media training class (number 4) go start around middle of October!After now, Association go still hold bridge to connect people, link all sides resources, continue to organize training classes wey get value, and give good service for industry and business development!
