Wanhua Eco Group Title Sponsor of "Believe in the Future" — Custom Home Industry High-Quality Development Conference Successfully Concluded!

On March 30, the "Believe in the Future" — High-Quality Development Conference of the Custom Furniture Industry, hosted by the Guangdong Custom Furniture Association and the Guangdong Wardrobe Industry Association and generally sponsored by Wanhua Eco-Group, was held at the Langham Hotel in Guangzhou,This conference mainly gathered top experts and practitioners in the custom furniture industry to jointly discuss how to achieve enterprise survival and development in the current market environment,share successful experiences and methodologies to provide practical guidance and solutions for custom furniture enterprises!

The afternoon session began,Association Secretary-General Zeng Yong introduced the new leadership team, including the President Units: Guangzhou Shangpin Chezhuo Home Furnishing Co., Ltd., Guangzhou Besthome Future Home Co., Ltd.; the Supervisor Unit: Guangdong Canoya Home Furnishing Co., Ltd.; the Director Units: Guangdong Topstrong Intelligent Creation Home Furnishing Co., Ltd., Boloni Smart Technology (Qingdao) Co., Ltd., and 32 other Director Units, etc.; He also mentioned that the Secretariat would continue to cooperate with our leading units to do a good job in the comprehensive service of our association, hoping that under the promotion of the new leadership team and under the guidance of our former presidents, we can do better.

President Li Jiachong stated in his subsequent address that the theme of this conference is "Believe in the Future", which is not just a short slogan; in the current rapidly changing macro environment,The custom furniture industry faces various challenges and opportunities. How to actively respond to challenges and enhance future confidence has become a mandatory question for every enterprise. Believing in the future is more our belief and motivation for the custom furniture industry. In this era full of coexisting challenges and opportunities, we must move forward with confidence and courage, believing in a beautiful future!

"No matter how big the challenges we face, we cannot lose confidence and hope for the future", said President Zhang Jian,Only by believing in the future can we persist in working hard. Let us work together, keep pace with the times, and jointly create a harmonious and integrated organic ecology where the custom furniture industry flourishes, and jointly write a bright future where the industry thrives!

"Adapt to changes in trends to improve ourselves, enhance our market competitiveness, and achieve better development for us." Association Secretary-General Zeng Yong shared the seven major change trends of the custom furniture industry with everyone,As an important part of the modern home furnishing industry, custom furniture has always been committed to meeting consumers' needs for personalized and comfortable home life. However, in this wave of reform faced by the entire industry, the supply and demand environment, industrial structure, organizational chain, participating roles, traffic acquisition, etc., are all undergoing rapid and complex adjustments. We must face many challenges, while also ushering in unprecedented opportunities.

Suofeiya Home Group President Wang Bing delivered a speech sharing titled "Changes and Trends in the Pan-Household Sector in the Next Three Years" at the conference. New industry cycles, industrial pattern adjustments, how to find your market positioning?With the changes in industry development logic and consumption trends, what certainties exist in the future market? Indeed, the current moment is a very important window period for deep thinking and adjusting operating models.For the entire pan-home furnishing sector this year, the proportion of existing homes in total demand is not particularly high yet. In the future, the market volume of existing homes will be very large. Projected by 2030, the existing home market will exceed 10-12 million units. The total annual renovation demand is very significant.

So how do we operate in the era of existing homes?Demand exists, but its model and gameplay are quite different. Traditional operating models relying on stores, brands, and channels may need to undergo significant changes to cater to this new market, because customer sources have changed significantly.Indeed, the current moment is a very important window period for custom enterprises to deeply think and adjust their operating models.

Under the current trend of the industry environment, grasping the traffic entry points for old house renovation and partial renovation, and cultivating the ability to excavate the existing market become the current focus. The proportion of existing home renovation demand is gradually increasing, Existing home renovation and partial decoration will become the main source of growth for the future home furnishing industry. Compared to the new housing market, although the existing market capacity is relatively large, beneath these complex appearances, how to pierce through the fog, crack the underlying logic of the industry, penetrate the enterprise development cycle, and seek a second growth curve?Yu Wenjie, President of Wanhua Eco Group and Chairman of Wanhua Eco New Home Decoration Group, gave the answer in his speech sharing titled "How to Leverage the Billion-Yuan Market for Old House Partial Renovations".

To do old houses, besides speed, green environmental protection, and personalization, where is the traffic entry point?Chairman Yu believes the entry point should start with partial renovations, because partial renovations are cheap. Renovating an entire bathroom costs as low as 10,000 to 20,000 yuan, expensive ones can reach 40,000 to 50,000 yuan, but gradually a linkage will form with customers.

He proposed,Wanhua Eco has transitioned from a panel supplier in the custom home furnishing industry to a material supplier in the decoration industry. It hopes to empower the custom industry in the future, share partial renovation traffic with everyone together, empower the custom industry to enter the old house era together, and welcome the industry's second growth curve.

The association has always been committed to bringing a platform for communication and exchange to member units, the broad group of designers, and all our colleagues in the custom home furnishing industry present here. Dong Haichun, Executive President and Secretary-General of the Sino-Italian International Design Association, specially introduced the Sino-Italian International Design Association to us.Following that, Mr. Antonio Lamonarca, President of the Milan International Design Club, stated that in the future, mutual empowerment between China and Italy and in multiple aspects will be strengthened.

Association Secretary-General Zeng Yong reached further strategic cooperation with Dong Haichun, Executive President and Secretary-General of the Sino-Italian International Design Association, and Mr. Antonio Lamonarca, President of the Milan International Design Club.The tripartite signing ceremony will take place,Zhang Ting, Honorary President of the Guangdong Custom Home Furnishing Association; Lin Tao, Honorary President of the Guangdong Wardrobe Industry Association and Honorary President of the Sino-Italian International Design Association; Li Jiacong, President of the Guangdong Custom Home Furnishing Association; Zhang Jian, President of the Guangdong Wardrobe Industry Association; Li Zhiqiang, Executive President of the Sino-Italian International Design Association; Zhou Jia, Deputy Secretary-General of the Sino-Italian International Design Association.under the witness of a total of six leader guests, signing together.

Besides establishing further cooperative space and links with the Sino-Italian International Design Association and the Milan International Design Club, the association will also carry out closer commercial association strategic cooperation with the Hangzhou Decoration and Renovation Chamber of Commerce;andUnder the witness of Li Jiacong, President of the Guangdong Custom Home Furnishing Association; Zhang Jian, President of the Guangdong Wardrobe Industry Association; Zhang Ting, Honorary President of the Guangdong Custom Home Furnishing Association; Lin Tao, Honorary President of the Guangdong Wardrobe Industry Association and Honorary President of the Sino-Italian International Design Association, Association Secretary-General Zeng Yong and Chen Yi, Secretary-General of the Hangzhou Decoration and Renovation Chamber of Commerce and Initiator of Hangpai Home Decoration, conducted the signing ceremony.

First Forum"The Way Out for Custom Enterprises under Stock Market Competition"InvitedLi Jiacong, General Manager of Shoppalace; Zhang Jian, Chairman of Besthome; Tang Bin, Chairman of Mag; Cai Xingguo, CEO of Boloni; Lai Yongjing, Director Vice President of Canoya; Zhang Yan, Vice President of TATA Doors; and the host of this forum: Zhang Zekei, Founder of Ruran Culture, to conduct a session themed "The Way Out for Custom Enterprises under Stock Market Competition"Conduct in-depth discussion and reflection on the current competitive landscape and future market trends of custom home furnishing, focusing on the survival rules and development paths of enterprises in the stock market, and conducting in-depth discussion and exchange on enterprise operation direction and methodology.

The second forum of this conference, and also the final forum —2024 Revisiting Customization: Integrated Home Furnishing Enterprises – Fusion or Competition?,How can the new model of home decoration empower the customization industry? Customization and home decoration were originally two distinct tracks, gradually moving towards each other to meet consumers' demand for integrated home furnishing. In the process of mutual understanding, crossing boundaries, and integration, how do customization enterprises understand integrated home furnishing? How do integrated home furnishing enterprises understand customization? Will the future relationship between the two be more about fusion or competition?The conference forum invitedXin Fumin, Chairman of Snimann Home; Yu Wenjie, President of Wanhua Eco Group / Chairman of Wanhua Eco New Home Decoration Group; Wang Juntai, Chairman of Guante Home; Ge Yeming, Deputy GM of Liangjiaju Group; Chen Yi, Hangzhou Decoration and Renovation Chamber of Commerce; Xu Chunyang, Founder of Home Decoration Afternoon Tea; and the moderator of this session: Meng Hui, Deputy Secretary-General of Guangdong Custom Home Furnishing Association, accompanied by the clash of questions and answers,Sharing how enterprises, beneath the appearance of the current environment, penetrate the fog, decipher the industry's underlying logic, and seek new development paths.

Zhang Ting, Honorary President of Guangdong Custom Home Furnishing Association and Chief Engineer of Suofeiya Group, stated in his opening remarks that the Chinese custom home furnishing industry has entered an era of diversified stock market and innovation-driven development,To encourage industry innovation, reward innovative achievements, create an authoritative selection with the greatest influence and industrial promotion value, and promote the widespread application of excellent products, technologies, and models.The Golden Customization Award will strongly shape the image of China's custom innovation power, bring innovative synergy to the entire industry chain, and provide support for the high-quality development of industrial clusters.

(List of Winners)

The banquet begins,Our new leadership team recited the poem "Believe in the Future" for everyone, "Friends, please firmly believe in the future!""The powerful words declare the enthusiasm and sincere emotions of us home furnishing professionals,""Love the industry, love customization!"

Supervisor Chairman and Canoya Director Vice President Lai Yongjing delivered the opening address for the banquet. He mentioned that he felt very honored to assume the role of Supervisor Chairman and thanked everyone for their support. In the days to come, he will strengthen guidance on the association's daily management and supervise operations to ensure the association continues to operate healthily and sustainably.

Kelefu General Manager Wu Shengyu presented his unique insights on "Future Decorative World, Originating from Innovation",For many years, Kelefu has continuously developed various surface materials to meet the needs of ideal living spaces, driving industry progress and upgrading consumer experiences.Since its inception, Kelefu has upheld the philosophy of pragmatic innovation, successively developing surface product lines such as the Zhencai Series, Starry Sky Series, and Phantom Gold Series. In the future, Kelefu will fully leverage its industrial chain advantages to achieve innovative breakthroughs in decorative paper patterns.

The healthy development of the industry relies on everyone's efforts. It is precisely due to everyone's joint contributions that the industry can develop even better! With unity and determination, we overcome difficulties together,The association adheres to its consistent working philosophy and service attitude, dedicated to providing members with more and better activities, promoting the development of member enterprises and the industry as a whole!Subsequently, the "March New Member Plaque Presentation", "Strategic Partner", and "Ecological Partner" awards were successively announced. Thank you to member enterprises for your continued support!

Following that, four awards were successively presented: "Industry Leader Media", "Industry Promoter Media", "New Media Star", and "Self-Media Star".

Toast Ceremony

"Believe in the Future" — The Custom Home Industry High-Quality Development Conference and the 2024 Guangdong Province Custom Home Furniture Association and Guangdong Wardrobe Industry Association Annual Meeting concluded successfully. The association will continue to uphold its service mission, leverage its role as a bridge and medium, unite member enterprises, and empower industry development through multi-dimensional capabilities!

Wanhua Eco Group

Wanhua Eco New Home Decoration Group

Foshan Kelufu New Material Technology Co., Ltd.

Guangdong Tute Precision Hardware Technology Co., Ltd.

Guangdong Lianxun Precision Manufacturing Co., Ltd.

Guangxi Sanwei Home Furnishing New Material Co., Ltd.

Guangxi Xiangsheng Home Furnishing Materials Technology Co., Ltd.

Guangdong Opk Home Intelligent Technology Co., Ltd.

Shandong Shengchang New Material Co., Ltd.

Guangdong Husky Refrigeration Technology Co., Ltd.

Shenzhen Guangdu Lighting Co., Ltd.

Shenzhen Zhongshenai Bedding Technology Co., Ltd.

Jinan Qingchun Youni Cultural Media Service Co., Ltd.

Guangzhou Besthome Smart Home Co., Ltd.

Guangzhou Hanmeichi Technology Co., Ltd.

Guangzhou Bojun Home Technology Co., Ltd.

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