Guangzhou Xinbiao Home Furnishing Co., Ltd. was founded in 1999, headquartered in Xintang, one of China's top 100 towns. It is a comprehensive enterprise integrating home customization, production, research and development, marketing, and service.
Since its inception, Xinbiao has adhered to the business philosophy of honesty, pragmatism, efficiency, and innovation, continuously strengthening its own construction. After 17 years of development, the company has built a modern production base covering 60,000 square meters, forming an industrial structure with "SIMBOR Xinbiao Customization" as the brand strategy management and R&D center, and four major brands: "SIMBOR Xinbiao Doors and Windows," "SIMBOR Xinbiao Wooden Doors," "SIMBOR Xinbiao Wardrobes," and "SIMBOR Xinbiao Cabinets." With over 600 franchised stores across the country, Xinbiao has always been at the forefront of China's home furnishing industry, both in production capacity and marketing layout.
For 17 years, Xinbiao has been precisely positioned and steadily developing, not only keeping pace with industry trends but also leading the direction of the consumer market. In 1999, Xinbiao quickly captured the market with aluminum alloy doors and windows. In 2008, it launched a brand strategy, building a product system of aluminum alloy doors and windows, wooden doors, and wardrobes and cabinets around "SIMBOR Xinbiao." In 2011, it partnered with Louis Koo and renewed the contract three times over the following five years, continuously upgrading the brand image. The following year, it launched the "Big Home Era" refined business model, focusing on the four major brands of doors and windows, wooden doors, wardrobes, and cabinets. In 2013, it entered Tmall Mall and established a big data cloud platform to achieve interactive thinking among consumers, stores, factories, and the internet, combining online and offline channels to build a complete marketing service network.
The brand products under "SIMBOR Xinbiao Customization," which adhere to brand stylization and quality standardization, have deeply impressed users with their experience and craftsmanship, maintaining long-lasting sales and widespread consumer favor. They have also won honors such as Aluminum Alloy Doors and Windows Unit. In 2016, Xinbiao officially proposed the strategy of "Customization Giant, China Xinbiao," leveraging the powerful partnership between "Giant" Xinbiao and Louis Koo to continuously create a new landscape of home customization with craftsmanship; standardize the model to enhance terminal marketing services; and use a good image to drive the upgrade of "Xinbiao Customization" and its four major brands, thereby providing consumers with higher quality, style-integrated customized home products, allowing every user to enjoy the quality service of "Xinbiao Customization."
Customization giant, China Xinbiao. Creating a new pattern of fashionable home customization, shaping a home brand loved by consumers and popular in the market. Xinbiao has been forging ahead with determination!