Kefan Home Furnishing Co., Ltd.

Kefan has always adhered to the product positioning of 'above the masses, below high-end customization,' actively adapting to market development requirements, and focusing on intelligent manufacturing to establish an industry benchmark for smart manufacturing. To accelerate the optimization of production structures and models, Kefan has invested nearly 500 million yuan in production, building a new digital and intelligent headquarters base of nearly 70,000 square meters. By integrating the LCIM concept (Low-Cost Intelligent Manufacturing), it continuously introduces advanced production technologies and equipment, and uses multi-system collaboration to connect the entire chain of market, production, and supply data. This simultaneously covers Industry 4.0 industrial chassis and flexible manual production lines, laying a solid production foundation for high quality, high flexibility, and high cost-effectiveness, and enhancing the core market competitiveness of dealers.

In the fiercely competitive market, Kefan sets a low investment threshold, prioritizing long-term operations. It invests 50% of the store-building cost to open high-end custom stores, take light luxury custom orders, and pursue a better input-output ratio to reduce operating costs for new merchants. For new dealers, blindly pursuing large stores can pose severe operational challenges. Based on the dealers' own conditions and resource advantages, Kefan provides six highly flexible and matching store-building models, allowing an 80-square-meter store to handle orders over 80,000 yuan, achieving the effect of 'no renovation for five years, yet feeling like new every year,' thereby reducing terminal operating costs through rational investment.

In 2024, Kefan officially announced Shu Qi as its global brand ambassador. Leveraging Shu Qi's unique natural, casual, and relaxed charm, which resonates with light luxury custom consumers, and aligning perfectly with Kefan's product tone of 'above the masses, below high-end customization,' this partnership renews Kefan's commitment to pursuing a product route of high quality and excellent value amid the backdrop of rising consumer aesthetics.