Hisense was founded in 1969. It has four listed companies in Shanghai, Shenzhen, Hong Kong, and Tokyo: Hisense Visual, Hisense Home Appliances, Sanden Holdings, and Changelight. Its brands include Hisense, Toshiba TV, Ronshen, Gorenje, and ASKO. In 2023, Hisense maintained steady growth, with annual revenue reaching 202.2 billion RMB and total profit of 13.6 billion RMB, a year-on-year increase of 11%. Overseas revenue was 85.8 billion RMB, accounting for 42.5% of total revenue.
For many years, Hisense has been centered on display and image processing technology, deeply building the visual industry ecosystem. Focusing on three major scenarios—home, commercial, and automotive—its independently developed ULED X and laser display technologies are globally leading. In 2023, Hisense-brand TVs ranked second worldwide in global shipments for the second consecutive year. Hisense-brand refrigerators ranked second in domestic offline market share, and refrigerator export value ranked third in China. Hisense air conditioners pioneered front-mounted mixed fresh air technology, and fresh air air conditioner offline sales revenue ranked second in China.