On July 8, 2024, the China International Building Decoration Expo (Guangzhou), hailed as the premier gathering in the home furnishing and construction industry, officially opened. The light high-end custom brand Kefan Custom showcased itself at Booth 10.2-18, Zone B of the Canton Fair Exhibition Hall, under the theme '...Better than Kefan'. Presenting the trend of integrated customization for cabinets, walls, doors, and arcs through its newly upgraded Dark Aesthetic 2.0 exhibition space, it made a grand debut with upgraded woodcraft-inspired high-end design techniques, deeply interpreting the charm of Kefan's light high-end design.
You can make money without opening a large store
The '...Better than Kefan' Merchant Support System Creates a Wave of Enthusiasm
You can make money without opening a large store,Can an 80㎡ store handle orders exceeding 80k? Do six major product system full cases achieve 100% higher unit value than the industry average? Can you open a high-end store with 50% of the cost, supporting 200k light high-end full cases? In this era of stock competition, what gives Kefan Custom the confidence to proclaim such slogans?
At this Building Expo, the Kefan pavilion, themed '...Better than Kefan', presented a series of merchant support policies designed to more accurately and deeply cater to potential franchisees, attracting numerous designers, professionals from the building materials industry, and authoritative media to visit.
As the customization industry faces intensifying competition, most brands opt to chase hot trends, proposing strategies such as whole-home customization. As a leading brand in integrated cabinet, wall, and door customization, Kefan Custom recognizes the growing consumer demand for personalized customization and high aesthetic standards in product design. Consequently, they have focused on the emerging 'Light High-End' niche, positioning themselves as 'Above Mass Market, Below High-End'. With 'Excellent Design, Excellent Service, and Flawless Execution' as the core competitiveness to break through the customization market, differentiated operations allow Kefan dealers to bridge the gap between mass customization and high-end customization, creating a complementary new luxury DNA. This enables them to effectively meet the demands of light high-end consumers within the incremental sub-market.
Instead of investing 1 million to open a high-end store,
It is better to invest 300k to open a Kefan Light High-End store
In the fierce market competition, Kefan believes that blindly pursuing large stores does not guarantee survival and profitability for retail outlets. To this end, Kefan sets a low investment threshold, utilizing cabinet, wall, door, and arc finishesAchieving 100% integration, combined with Kefan's 50 major design techniques, enabling terminals to achieve high-end effect full-case large orders using only 50% of the production cost. Pursuing a better return on investment helps reduce franchisee operating costs.
Meanwhile, based on clear consumer segmentation and a shared consensus on elevated aesthetics, Kefan achieves matching color development for melamine and natural wood veneers, utilizing woodcraftAt 1/3 of the price, full-case design implementation is achievable. This allows an 80㎡ store to handle orders exceeding 80k, break even within 3 months of opening, and rationalized investment reduces terminal operating costs.
Instead of blindly engaging in price wars,
It is better to join Kefan,
CustomizationGood products ensure better profits
Kefan fully integrates finishes for cabinets, walls, doors, and arcs to cater to more light high-end consumers. Compared to single cabinet sales, the overall customization scheme achieves a higher premium per order; combining Kefan50 major design techniques enable products to transcend homogenization. Simultaneously, woodcraft-inspired high-end details such as profiling, arc processing, diagonal joining, diagonal cutting, and solid wood channeling elevate the product appearance above mainstream traffic brands. This transforms into Kefan's differentiated advantage over mass-market brands, assisting dealers in securing orders from home decoration designers.
Instead of bearing high performance pressure year after year,
It is better to choose Kefan Custom
A good manufacturer only offers support
Kefan is dedicated to cultivating terminal talent, disseminating advanced concepts, and enhancing the comprehensive quality of the team: specifically setting up a new merchant operations department,365 days of one-on-one leadership for new merchants. During the store establishment phase, headquarters services will cover the entire chain, including target market research, store site selection advice, sample matching guidance, team building direction, event planning and implementation, community promotion, community breakout, etc., ensuring the smooth launch of new stores. Additionally, to help new stores acquire customers accurately and efficiently, the Kefan headquarters team will build community traffic from zero, converting it to support store customer acquisition, achieving 3 million in business with a 300,000 investment.
Instead of constantly competing with local small factories for customers
It is better to choose Kefan Custom
Significant brand competitive advantage
Facing the continuous price suppression from local small factories, Kefan has invested nearly500 million to build an intelligent, automated, and highly integrated 4.0 industrial platform and flexible manual production lines. Using industrialization and informatization to guarantee product value, while standardized production management ensures high after-sales service standards, achieving after-sales backing that local small factories cannot provide.
Dark Style 2.0 Aesthetics
Breakthrough details in light high-end customization products
Compared with this year'sMarch Guangzhou Custom Home Furnishing Exhibition products, the Kefan Dark Style 2.0 exhibition hall atintegrated customization of cabinets, walls, doors, and arcs, upgrading aspects such as high-end woodworking craftsmanship, deeply responding to the lifestyle and living scenario needs of the light high-end customization audience, aiming to create a more holistic, premium, design-driven, and cost-effective cabinet-wall-door overallplansolution, product appearance surpasses traffic brands, craftsmanship standards are not inferior to high-end brands,thereby establishing a differentiated advantage in the fierce competition of the existing market, allowing terminal stores to easily secure large orders.
At this exhibition, Kefan Custom with"Chasing Light" serves as the design theme. The pavilion design reinforces the "Chasing Light" design language through the fusion of dark and gilded gold tones. At the entrance, a semi-circular form welcoming the light invites visitors to embark on an exploration journey into light high-end aesthetics.
Inside the Kefan Custom pavilion, melamine board becomes the core material language of the space. Through the connection of circulation paths and spaces, products are integrated into the entire pavilion, showcasing the aesthetic charm of overall customized cabinets, walls, doors, and arcs. Notably, the Kefan pavilion presents various high-end woodworking crafts, covering details such as bone-line craft, thickness design, sandwich craft, diagonal splicing, diagonal cutting, arc craft, linear craft, and other light high-end product details, truly realizing a product positioning of above mass market and below high-end customization on the products themselves. This is also why it is said that investing in a high-end brand With 50% of the store construction cost, Kefan is able to deliver a full-solution store for overall customized cabinets, walls, and doors with a high-end-like effect.
From July 8th to 11th, Kefan Custom, as the industry's leading brand in light high-end customization, will continue to appear at Canton Fair Exhibition Hall Zone B 10.2-18. We sincerely invite like-minded business partners to visit, decode the brand's path to long-term profitability, and appreciate the light high-end lifestyle aesthetics that are more holistic, more sophisticated, more design-driven, and more cost-effective.
