Pattern Art Awakening · Harvest Season 丨 Qiannianzhou 2024 New Product Launch Event

This launch event garnered widespread attention from all sectors. Government leaders, association experts, industry representatives, partners, and media representatives gathered at this treasure land to witness a brilliant feast spanning thousands of years of Chinese humanistic beauty. At the event venue, several stage plays blended past and present, gently narrating a magnificent chapter of the fusion and symbiosis of technology, fashion, health, culture, art, and green sustainability.

At the scene,Mr. Lv Bin, Deputy Director of the Research Institute of Wood Industry, Chinese Academy of Forestry; Mr. Li Jiafeng, President of the China Association of Timber and Wood Products Circulation; Ms. Jia Huaqin, President of the Zhejiang Provincial Decoration and Building Industry Associationand other leaders attended the conference, took the stage to deliver speeches, and offered heartfelt blessings for the event.

Bold Innovation, Eastern Style. Facing the global trend of consumption upgrading and the resurgence of Eastern cultural confidence, new requirements have been placed on boards that support home spaces. Only by seeking change for long-term goals and moving towards innovation can one remain at the forefront.Mr. Lu Tonghua, Chairman of Qiannianzhou Groupdelivered a speech at the meeting, starting from the location of this launch—the Liangzhu Cultural Art Center designed by Japanese architectural master Tadao Ando—mentioningthe application of Liangzhu elements in the Asian Games. As the official designated board material for the Hangzhou Asian Games, Qiannianzhou has consistently and firmly utilized Chinese elements to promote cultural confidence, inherit traditional culture, and innovate colors and patterns. Focusing on a board that emphasizes technology, fashion, and health, Qiannianzhou strives forward along the path of green, low-carbon, and high-quality sustainable development.

Ms. Tian Maohua, Vice President of Qiannianzhou Groupshared the IP story behind 'Pattern Art Awakening': Eastern National Colors cannot fully express poetic sentiment and interest, nor exhaust philosophical thoughts and deep reflections. The river of time surges, and Eastern National Colors bloom with cultural confidence crossing thousands of years, which is precisely the cultural core that Qiannianzhou seeks tirelessly. Through deeply excavating cultural elements contained in traditional colors and artifacts, Qiannianzhou finds the fit between traditional culture and contemporary life, building a new atmosphere of Chinese culture in upholding integrity and innovation. This time, Qiannianzhou will take Liangzhu Civilization as the origin point, with a 'Beijing-Hangzhou Dialogue' transcending space and time, to launch the 'Pattern Art Awakening' of the new era. Upholding the original aspiration of 'making a good board for the people', Qiannianzhou will activate cultural genes with contemporary aesthetics, integrate and import the essence of traditional culture into products, build a new path of brand cultural empowerment, and create a cultural good board and a fashionable good board inheriting Eastern aesthetics for the ultimate living spaces!

Heaven, Earth, Humanity, and Objects—everything merges into texture. Liangzhu ancestors carved vivid scenes of primitive life with chisels and axes, outlining the vibrant civilization of antiquity. When mysterious totems symbolizing royal power and unknown creatures from 5,000 years ago, pictographs used for recording and communication, and artistic textures driven by aesthetic needs are traced and revived, what Oriental artistic beauty will emerge? At the venue,Ms. Cheng Zhaohui, Party Secretary and Vice Dean of the School of Innovation and Design, China Academy of ArtDelivered a presentation on color and pattern research themed "Reconnecting, Creating the Future." Starting from the historical context of Liangzhu civilization, she extracted and interpreted inspiration to organically fuse diverse patterns and colors with contemporary daily life. Using the application of Liangzhu elements in the core graphics of the Asian Games and Asian Para Games as examples, she showcased the captivating charm of Liangzhu culture.

Subsequently,Qiannianzhou 2024 Humanistic Liangzhu SeriesNew patterns officially unveiled. Qiannianzhou's 2024 new patterns are built upon "Liangzhu", harvesting the texture and connotation of Liangzhu culture, condensing a millennium into an instant, revitalizing the charm and vitality of Chinese humanistic heritage.

Qiannianzhou focuses on the essence of Liangzhu culture, extracting vivid humanistic elements from jade, pottery, lacquerware, and woodwork motifs. The artistic extensions of stone, leather, wood, fabric, and artistic textures represent a tribute and innovation based on the accumulation of time. Wood culture and Liangzhu culture connect and intersect after a thousand years, with the beauty of the East enduring endlessly.

Creating a cultural board that leads trends for the people, taking Liangzhu as the first step to infuse new color into the nation,On-site release of 5 Liangzhu IP patterns and 27 regular patterns, inscribing an eternal chapter of wood aesthetics regarding the inheritance and renewal of Chinese civilization.

Mr. Chen Shoutian, Level II Inspector, Hangzhou Liangzhu Site Management ZoneAlso attended the launch event, sharing his unique insights on Qiannianzhou's innovative application of Liangzhu elements.

Meanwhile,Mr. Shan Jixiang, President of the China Cultural Relics Society, Director of the Academic Committee of the Palace Museum, and Former Dean of the Palace Museumalso made a surprise appearance on-site, joining us for this feast of pattern art.

Originating from Beautiful Zhou, envisioning a millennium dream. Starting with Liangzhu, to promote digital transformation and innovative development in the furniture and interior decoration sectors, organized by Qiannianzhou, undertaken by "Furniture & Interior Decoration" magazine and other units, co-organized by universities including Tsinghua Academy of Arts & Design, the Qiannianzhou"Pattern Art Awakening · Boat Sailing East" First Design Competitionofficially launched.

After the launch ceremony concluded, Mr. Zhang Ting, Chief Engineer of Suofeiya Home Co., Ltd.delivered a thematic sharing session on inheritance and symbiosis. From the perspective of win-win symbiosis, he exchanged thoughts and insights with guests and audience members on-site regarding the brand synergy between Suofeiya and Qiannianzhou, future trends in custom home furnishing, and the path of green transformation for enterprises.