[Member News] Jeno Technology Yidaojia Platform Helps Nature Home Build N-one System, Achieves Industry No. 1

·Digitalization Expert!

With the continuous improvement of living standards, the youthfulness and fashionability of renovation consumption, the "one-stop service" for renovation is increasingly favored by consumers. Integrated decoration has become the development trend for home furnishing enterprises,Home furnishing giants (such as Oppein, Suofeiya, Weiyi Customization)...are all planning to enter the integrated decoration sector, hoping to gain a competitive advantage in the new trend. Nature Home also eagerly hopes to seize this new opportunity.

Nature Home was founded in1995year.28years, Nature Home has continuously innovated and developed. From flooring to wooden doors, kitchen cabinets, wardrobes, wallpaper, wall fabrics, wall panels, curtains, soft furnishings, kitchen appliances, from wall-cabinet integration to eco-friendly integrated decoration, whole kitchens, and whole-house customization, it has gradually formed a complete big-home industrial ecosystem, owning over5000unified authorized, unified image terminal stores.

2021By year-end, Nature Home proposed "Flooring+" and "Customization+" dual-wheel drive strategy.2022year6, Nature Home proposedoriginal concept "Health Whole House Customization", and put forward the famous assertion that "health of a single product is not considered health; health delivered across the whole house is true health".When breaking down "Health Whole House Customization", it represents the three directions Nature Home will continue to focus on in the future:Upgrading whole-house customization, entering the integrated decoration sector, and creating healthy spaces.These three major directions share one common decisive factor: robust information system support.

Reconstructing digitalization, promoting strategy implementation

Applying the Yi Dao Jia platform, building the N-one system

Nature Home faced numerous challenges in its digitalization efforts, including: a fragmented marketing digitalization system. Business units such as integrated decoration, customization, flooring, and engineering each operated their own systems with disconnected data. For dealers under the integrated home model, placing orders required multiple systems, leading to low efficiency and poor user experience. Specifically, product management, channel and dealer management, and price management systems were not integrated or centrally managed. These issues severely hindered strategy implementation.

To resolve these issues and further drive the implementation of corporate strategy,Nature Home at2022the beginning of the year conducted N-one system product and vendor selection for the project, after multiple rounds of evaluation and comparison, Jenovo Technology'sthe professionalism of the Yi Dao Jia platform solution and implementation team received unanimous recognition from Nature Home's senior management.

Centered on the Yi Dao Jia platform, integrating data from Modou, Kujiale, and Zaoyi. Through means such as unified data standards, data asset sharing, and data visualization, driving operations and management collaboration with data, continuously optimizing business processes, ultimately empowering the enterprise to achieve digitalization of customer operations and resource management.

System Schematic

By leveraging the Jenoyi Home Platform, Nature Home successfully establishedN-onesystem, addressing four major challenges:

First, category expansion.Integrating all home decoration product categories into one or multiple space designs, consumers can purchase one-stop whole-house custom products based on immersive digital experiences;

Second, traffic acquisition.We are now in an era of personalized consumption; personalization is also a lifestyle attitude. Thus, whether flooring or custom products, design leadership is required. Consumers are willing to order only when satisfied with the design. Therefore, for enterprises,N-oneis a tool for acquiring traffic.

Third, channel expansion.Promote the integration of online platforms and offline physical stores to achieve true digitalization. Utilize private domain marketing tools to achieve continuous consumer engagement after leaving the store, laying the groundwork for future membership accumulation and secondary conversion.

Fourth, conversion enhancement.Solidify excellent store management experience into systemSOPprocesses (e.g., Store Manager Five Focuses: monitoring lead conversion, measurement design, deposit collection, interaction tasks, operational data), build a 'consumer-centric' full-link, full-scenario marketing management system, enhancing lead and opportunity conversion rates.

Five Major Values of the N-one System

Achieve online products, online design, and online marketing

N-oneThe system is a full-category space solution centered on the design ecosystem, and is an innovative industrial digitalization platform,is Naturethe carrier and lever for implementing the Whole-House Strategy.It possesses the following five major values:

For the marketing side, By utilizing new retail information tools (O2O, full-scenario marketing, smart stores, artificial intelligence,VR/ARtechnology, omnichannel customer service, etc.), achieve the transition from people seeking information to information seeking people. This allows marketing information to precisely reach target audiences, realizing an integrated marketing approach that combines online audience targeting and offline scene presentation, improving promotion efficiency, empowering traditional marketing, and increasing lead conversion rates, average order value, and market reputation.

For the manufacturing side, Seamlessly transmit data-driven user requirements to the manufacturing end, achieving extreme efficiency and ensuring information transmission accuracy 100% .

For dealers, applying N-one system, through private domain operations N types of engagement methods, build a private domain member traffic pool, realize the upgrade transformation from physical retail to new retail. Meanwhile, achieve real-time monitoring and analysis of operational data, empower dealers to manage store operations effectively, enhance dealers' digital operation management capabilities; regional operation personnel can also oversee the operational status of terminal customers, marketing, after-sales, etc. of each store in real time, providing active and precise assistance to stores.

For engineering decoration, home decoration companies, and designers, applying N-one The system makes design simple and efficient, enabling rapid integration of online and offline, virtual and real scenarios for marketing, thereby improving customer conversion rates and average order value.

For end users, Efficiently visualize, digitize, and render their personalized needs in real-world settings, embodying "what you see is what you get, what you feel is what you need". They can also track order status throughout the entire process, truly achieving worry-free consumption.

Dealer Fund Details Table (Schematic Diagram)

View fund account details with headquarters anytime; income and expenditures are clear at a glance.

Mobile Opportunity Follow-up (Schematic Diagram)

Seamlessly integrates with Kujiale, enabling one-click design assignment

The establishment and operation of the N-one system is a crucial milestone in Nature Home's development journey. Through the joint efforts of Nature Home and Jeno Technology, the N-one system has completed the development of Version 1.0 (Whole House Decoration) and Version 2.0 (Customization). In the future, both parties will continue to collaborate on Version 3.0, achieving a major integration of whole-house decoration, customization, and flooring. This will create a new design and sales model featuring "headquarters providing templates, stores implementing rapidly, and users experiencing either in-store or online," aiming to become Industry No. 1 and fulfill the dream of a billion-yuan home furnishing giant.

Leju Finance Report: https://m.news.leju.com/news-6973461386882236087.html

END

Featured Recommendations

Lantian Home: Taking the Initiative to Break Through Management Challenges

Zhongyi Group: Industry Leader in Home Engineering

Jenuo Technology Receives Strong Endorsement from Guangdong Custom Furniture Association

About Jenuo

Guangdong Jenuo Software Technology Co., Ltd. is a leading provider of full-scenario, end-to-end digitalization solutions for the broad home furnishing industry. We help home furnishing enterprises establish digital operation frameworks, build industry digital service systems, and enhance overall service capabilities. The company independently developed the Yi Dao Jia software platform, embodying the best business practices of leading enterprises. Our solutions and products cover front-end marketing and lead generation (CRM), dealer collaboration, omni-channel business middle platforms, design and order splitting data integration, integrated business-finance-tax management (ERP), production process management (MES), digital lean production lines (DTPS), and after-sales and installation services, spanning all scenarios and the entire value chain.Holding over one hundred software copyrights and patents, recognized as a National High-Tech Enterprise with Double Soft Certification. Sample clients in the home furnishing industry include Oppein Group, MinhuaHoldings, Shangpin Chezhai, De Rucci, Mengtian Home, Louvre, Kefan, Aiyuiris, and other industry leading enterprises. It is a strategic ISV partner of Kingdee Group for the broad home furnishing industry and a Huawei Cloud ecosystem partner. Headquartered at Dongguan Songshan Lake Innovation Industrial Park, the company has established an R&D product development center in Shenzhen. It operates direct subsidiaries in Shenzhen-Huizhou, Guangzhou-Foshan, and East China, and maintains service partners in key cities nationwide.