Unihopper Kubo Total Title Sponsorship: "Customization + Ecological Evolution" - The 2026 Industry Ecological Trend Development Conference and the Annual Meeting of Guangdong Custom Home Furnishing Association & Guangdong Wardrobe Industry Association Successfully Held!

On March 30, the 2026 Industry Ecological Trend Development Conference and Association Annual Meeting, with the theme 'Customization + Ecological Evolution,' was grandly held at the Shangri-La Hotel in Guangzhou.The conference brought together over 500 top experts, practitioners, and industry chain elites in the custom home furnishing industry to share successful experiences and methodologies.Together, they explored the ecological restructuring and evolution path of the custom home furnishing industry under the trends of green, healthy, and intelligent development.

Opening Remarks

The conference kicked off with warm applause. Li Jiacong, President of the Guangdong Custom Home Furnishing Association and Chairman of Shangpin Zhaipei, first delivered a speech.He pointed out that the custom home furnishing industry is currently in a period of transformation, with high-quality development, green environmental protection, and sustainability becoming important directions.He expressed hope that the conference could better empower enterprise development.

Zhang Jian, President of the Guangdong Wardrobe Industry Association and Chairman of Baidesheng Home Furnishing, mentioned in his speech,Under the development trend of 'customization + ecological evolution,' we must persist in unremitting efforts, forge ahead, and keep pace with the times,jointly creating a diverse and harmonious organic ecosystem for the custom home furnishing industry, and together writing a prosperous and thriving future for the industry.

Pan Sheng, Chairman and President of Unihopper Kubo Group, stated that the association and its members have always had a mutually reinforcing and symbiotic relationship,thanking the association for providing enterprises with a platform for exchanging ideas, sharing resources, and promoting cooperation, which is crucial for their growth.

Liu Liang, Global Marketing Director of Moshu Dream, shared market insights from the perspective of brand globalization against the backdrop of consumption upgrades.He said that in the face of increasingly diverse consumer demands, brands need to be more innovative and adaptable,looking forward to in-depth exchanges with industry peers at the conference to explore new paths and opportunities.

Zeng Yong, Secretary-General of the Guangdong Custom Home Furnishing Association/Guangdong Wardrobe Industry Association and founder of Bojun Media, reviewed the magnificent journey of the custom home furnishing industry over the past decade and grandly launched the 2026 'Year of Steadfast Customization' theme.He deeply interpreted the industry's current need for the original intention of 'steadfast action to go far,' jointly navigating through the cycle of change.

Zhu Yijin, Vice President of Suofeiya Home Furnishing Group, deeply analyzed the ecological restructuring and evolution logic of the custom home furnishing industry from an industrial macro perspective.Faced with the intensifying industry divergence and fierce competition, he pointed out that the key to breaking through lies in building a 'spatial ecosystem,'emphasizing that enterprises must shift from single product competition to building systematic competitiveness, thereby achieving sustainable and healthy development in the fierce market competition.

Xing Wang, General Manager of the Marketing Center and Product Center of Unihopper Kubo Group, shared in-depth insights on original design and industrial collaboration,exploring howthrough collaborative linkages, to achieve a high-quality leap from single-point design advantages to an industrial chain ecological symbiosis, providing new ideas and practical paths for design-empowered industries.

Wang Haishan, Chairman of Jianke Housing Inspection Center (Good Housing Human Settlement Technology Laboratory), interpreted the policy logic and market orientation behind the 'good housing' standard,providing authoritative insights for the development of green home furnishing from the perspective of human settlement technology.He pointed out that as the era shifts from 'having a place to live' to 'living in quality homes,' green and health have become the core driving forces for the development of the home furnishing industry.

Tang Bin, Chairman of Macio Home, pointed out that high-end customization is not only about product upgrades but also a comprehensive evolution of brand service, aesthetics, and lifestyle.By analyzing Macio's exploration and practice in the high-end customization field, he demonstrated to the industry how to enhance brand premium and service depth,establish core competitiveness in niche markets, providing a clear evolutionary path for the high-end transformation of custom home brands.

In a dialogue forum themed 'Whole Home Ecosystem: From Single-Category Breakthrough to Full-Scene Symbiosis,'moderated by Nanyang Dike Directorand Executive President Wu Fuxiang, OUIKE Chairman Ma Minjie, Vifa Custom Home Managing Director Wang Chao, Gold Home Furnishing Rotating Executive President Chen Jianbo, FotileStyle Brand and Marketing Head Guo Jingyu—five industry leaders—along with Ruiyi Strategic Marketing Consulting Founder Tang Fei as the dialogue host,they shared their profound insights and practical experiences on hot topics such as building a whole home ecosystem, multi-category synergy, and full-scenario services, contributing a brilliant ideological feast and providing many inspirations for the audience.

The official establishment of the Water-Based Paint Ecological Committee of the Guangdong Custom Home Furnishing Association marks a solid step for the industry in promoting the application of green materials and building a sustainable development ecosystem, responding to the market's urgent demand for environmentally friendly and healthy homes.Bais Desheng Chairman Zhang Jian, Kefan Home Chairman Lin Tao, Maggi Home Chairman Tang Bin, Kanoa Director/Vice President Lai Yongjing, OUIKe International Chairman Ma Minjie, Zbom Home Guangzhou Direct Sales Division General Manager Luan Zhiling, Dinggu Marketing General Manager Zhang Gangcheng, Laoka Whole House Customization Marketing Center General Manager Yang Shizhen, Royal Home Big Home Deputy General Manager Liu Ruiliang, IWG Yongtenai Vice President Wu Hulin, Gentleman Group Deputy General Manager Ouyang Dazhi, Fengzhan Coating Technical Director Luo Rongjun, Nanyang Decorative Paper General Manager Meng Jiangtao, REHAU China Regional Director Zeng Yuanhong, Kuberg Group Chairman and President Pan Sheng, Guangdong Custom Home Association/Guangdong Wardrobe Industry Association Secretary General Zeng Yong, Guangdong Custom Home Association Executive Secretary General/Water Paint Ecological Committee Secretary General Luo Ziqin, and other leading guests and on-site member representatives witnessed the formal establishment.

After the launch ceremony,Unihopper Kuberg Group Chairman and President Pan Sheng and Water Paint Ecological Committee Secretary General Luo Ziqin signed the Water Paint Ecological Committee agreement.This important moment marked a key step for both parties in promoting collaborative innovation in the green home industry chain, injecting new momentum into the sustainable development of the industry.

Before the group standard release ceremony,Lu Yan, Director/Research Department Head of the Development Research Center of the State Administration for Market Regulation, provided a detailed interpretation of the "Technical Specifications and Service Evaluation Standards for High-End Custom Home Products."He pointed out that the standard not only clarifies the terminology definitions and technical requirements for high-end custom home products but also establishes a scientific and rigorous service evaluation system,filling the industry's standard gap in the high-end segmented field.