To explore new trends in custom home furnishing media and assist home furnishing companies in new media operations, creating effective e-commerce traffic generation capabilities.The Guangdong Custom Home Furnishing Association and the Guangdong Wardrobe Industry Association held the third phase of the "Dou is Dry Goods" New Media Training Camp. They invited Yan Jun (Brother Rock @Home Decoration Companies), Executive Vice President of the New Media Committee of the Guangdong Custom Home Furnishing Association, and Lin Long (Lin Long Furniture Whole Home), Deputy Secretary-General, as instructors to learn the latest marketing concepts and technical methods and jointly explore the unlimited possibilities of the home furnishing industry in the new media field.
At the beginning of the event,Luo Ziqin, Executive Secretary-General of the Guangdong Custom Home Furnishing Association and the Guangdong Wardrobe Industry Association, stated in her speech thatthe healthy development of the industry离不开大家的努力。在当前新媒体趋势下，加强行业间的深度合作，抱团取暖才是主流。The association will also actively play its role as a platform and bridge, empowering member companies from multiple dimensions!
Zhu Yanqing, Secretary-General of the New Media Committee of the Guangdong Custom Home Furnishing Association, introduced the New Media Committee and its recent work.In the future, the committee will actively connect new media forces from all sides, follow new traffic trends for full-domain linkage,build a positive voice window for the industry, and empower home furnishing companies to open up new marketing thinking.
Home building materials Douyin live streaming
Lin Long (Lin Long Furniture Whole Home), Deputy Secretary-General of the New Media Committee of the Guangdong Custom Home Furnishing Association,fromthree aspects: difficulty in obtaining leads, difficulty in conversion, and difficulty in profitto explain the pain points of current local live streaming in the home building materials industry, and solve them by optimizing the three aspects of "people, goods, and venue." First, strengthen the relationship between the host and the audience, improve the host's professional quality and personal charm, thereby enhancing the audience's trust,promoting audience retention and conversion. Second, select high-quality and market-competitive products, and use intuitive and vivid display methods to increase product appeal. Finally, optimize the live streaming room's design and interactive experience to create a comfortable and interactive environment,enhancing the audience's sense of participation, thereby improving overall profitability.
1. Top Douyin local group buying operations companies move faster and enjoy the first-mover traffic dividend.Platform Boost traffic support,break through the volume bottleneck.
2. Leads are first fed into products through internal whitelist testing,More co-creation of gameplay, prioritized fast-track approval.
3. Professional team responds to merchant operations & promotion,Marketing and publicity builds industry benchmarks.
The core of live streaming traffic strategy lies in the scientific combination of products: traffic-driving items, welfare items, conversion items, and main promoted best-sellers.It lies in the host's product presentation ability and the interactive experience within the live stream. Overall operations should determine the traffic pool size based on order value, focus on improving conversion capability, and reduce traffic costs.
How can customized furniture succeed in local new media?
Yan Jun (Rock Bro @ Home Decoration Companies), Executive Vice President of the New Media Committee of the Guangdong Custom Home AssociationFrom four aspects: how local new media in home furnishing can achieve brand exposure, how small businesses can achieve a turnaround through new media, the underlying logic of short video creation, and how to design innovative business models combined with new media.With professional content and compelling explanations, the on-site students maintained a high level of learning enthusiasm. The abundant practical knowledge greatly benefited the participants, and the training effect was quite ideal.
When home furnishing stores deploy new media marketing, it usually consists of four stages: first, team building to establish a professional new media operations team; second, persona building to create an attractive brand or personal image; third, group buying layout to stimulate community effects and drive sales; finally, matrix layout to build a multi-platform, multi-level content distribution network to cover a wider audience.Through the effective implementation of these four stages, a brand's online influence and market competitiveness can be systematically enhanced.
In the current era where traffic is king, product-focused short videos must master and utilize five key traffic drivers to gain sustained attention and conversion: price, aesthetics, functionality, positioning, and emotion.In-depth research and clever application of these five elements can enable product short videos to gain continuous traffic on social media, effectively converting them into driving forces for customer acquisition and brand building.
Empowering Enterprises
Two pioneering lecturers conducted detailed analysis on traffic, data, content, and live streaming,and interacted with representatives from attending enterprises. Through this training, they imparted a wealth of practical knowledge and skills.Provides momentum for brands to achieve their marketing goals.This enables enterprise transformation and upgrading, enhances brand awareness, empowers businesses, and contributes to industry development.
【Dou is Dry Goods】New Media Training Course (Phase 4) is expected to start in mid-October!In the future,The association will continue to play a bridging role, connect resources from all sides, and continue to hold valuable training courses to provide good services for the development of the industry and enterprises!
