To closely connect upstream and downstream resources of the national integrated decoration supply chain with home improvement companies, promote supply chain collaboration, and foster close cooperation between committee members and home improvement companies nationwide, the Integrated Decoration Supply Chain Committee (hereinafter referred to as the Committee) launched a home improvement company visit campaign. This stop is in Shenzhen.
On September 19,Xin Fumin, President of the Committee and Chairman of Snimay Home, and Zeng Yong, Secretary-General of the Guangdong Custom Home Association and the Committeeand other core leadership, organized member companies to visit a 28-year leading enterprise focusing on customized home decoration — JuZhong Decoration Group, and a pioneering community housing improvement chain brand — BianJieBee.
The visiting member companies included well-known custom enterprises, excellent decoration companies, material suppliers, and leading brands in the home furnishing industry chain, such asSnimay, Wenxiang Curtain Shop, Hisense Rongsheng Kelon, Deji Superior Windows & Doors, Fuxuan Whole House Windows & Doors, Jindun Bathroom, Anmujia, Qingzhou Optoelectronics, Mizhuguang, Zuoyoushou, Tute, Guangdu Smart, TEEHOME Guose Tianxiangand others.
JuZhong Decoration Group, founded in 1996, is a nationally renowned high-end integrated decoration service provider. It has nearly 800 design teams, with directly-operated branches covering Guangdong and Hunan provinces, and a presence in first-tier cities such as Shenzhen, Dongguan, and Guangzhou. It owns four physical experience halls with a total area of over 30,000 square meters. It holds Class A design and Class I construction qualifications issued by the Ministry of Housing and Urban-Rural Development, providing clients with fully integrated decoration solutions including design, construction, main materials, soft furnishings, and equipment.
Led by Xu Jianping, General Manager of JuZhong Decoration Group in Shenzhen, the group visited JuZhong's 10,000-square-meter integrated home experience hall, which covers all main material categories needed for home decoration, meeting the renovation needs of over 95% of customers. It boasts 42 leading main material brands in terms of reputation, sales, cost-effectiveness, and after-sales service, reflecting extraordinary strength. During the visit, Mr. Xu generously shared the secret to the store's high customer conversion rate.
As a dark horse deeply rooted in Shenzhen communities and successful in the home improvement sector,BianJieBeeadopts a factory-to-community model to improve circulation efficiency in traditional industries. By providing convenient services through nearby communities, it enhances customer experience and creates new value for the trillion-yuan existing housing improvement market. It now operates 56 directly-managed chain stores in Shenzhen, covering approximately 200 communities, 1,000 residential compounds, and 500,000 households within a one-kilometer radius.
Itsfounder, Ni Shuo,generously shared the platform's innovative development path. Based on the premise that 'home decoration is a folded market, and it is becoming increasingly folded (segmented),' the company successfully captured 80% of the market share through 'acquaintance business + small chain clusters,' demonstrating formidable local competitiveness.
Using the innovative breakthroughs of excellent enterprises as a springboard, participants engaged in in-depth discussions on new industry development trends, challenges, and opportunities, jointly contributing ideas and suggestions for high-quality integrated decoration development.
Secretary-General Zeng Yongstated that the core function of the Committee is toProvide supply chain services for large decoration companies and integrated decoration firms, and offer supply chain procurement and franchise cooperation services for small and medium-sized decoration companiesand other services, empower existing dealers of custom home furnishing companies to transition into integrated decoration, and address supply chain product and service demands for community renovation. The association has numerous listed member companies that can provide comprehensive collaborative resources to vigorously promote the progress of member companies.
Xin Fumin, President of the Special Committee, delivered a speechGoing global opens up new horizons. The innovations of outstanding decoration companies show us the boundless future of the industry. We will comprehensively enhance exchange activities among member units, cultivate new drivers of cooperation in the integrated decoration track, and strive to make the Special Committee the primary channel for comprehensive cooperation in building a community of shared destiny for the industry. Snimay has already established cooperation with over 100 renowned decoration companies across the country and continues to empower more decoration companies.We will continue to leverage the power of the brand to boost platform influence and share the new future of integrated decoration.
Teacher Yang Sizhuo, Dean of the China International Business Management Research Institute and Doctoral Supervisorshared with everyone the best learning method, which is to engage in dialogue with experts, and stated that high-quality development relies on integration and symbiosis, and the Special Committee is the ideal platform to provide such opportunities.
Break through the old and establish the new, plan for the long term and coexist symbiotically. Every high-quality collision of ideas and learning of models is an excellent opportunity for industry collaboration and corporate renewal. This visit is a concrete embodiment of the Special Committee's commitment to 'accelerate the pace of industrial integration and innovation, gather strong forces for industrial integration to break through and seek innovation' and the principle of mutual benefit and win-win coexistence. The Special Committee will continue to promote the coordinated development of upstream and downstream enterprises in the industry chain, actively explore more mutually beneficial and win-win cooperation models, and serve and empower member enterprises and partner enterprises.
Next stop — Guiyang, let's get up close with the benchmark decoration enterprise in Guizhou Province — Xibainian Decoration. What enabled Xibainian to eventually grow into a decoration industry aircraft carrier spanning the entire Guizhou, with over 20 branches including Guiyang, Zunyi, Anshun, and Tongren, 2,000 employees, and the satisfaction of 100,000 homeowners? The answer will be revealed next time, so stay tuned!
Integrated Decoration Supply Chain Special Committee