Wanhua Eco Group Title Sponsor "Believe in the Future" – Custom Home Industry High-Quality Development Conference Successfully Concluded!

On March 30, the "Believe in the Future" — High-Quality Development Conference of the Custom Home Furnishing Industry, hosted by the Guangdong Custom Home Furnishing Association and the Guangdong Wardrobe Industry Association, and title-sponsored by Wanhua Eco-Group, was held at the Langham Hotel in Guangzhou,This conference mainly gathered top experts and practitioners in the custom home furnishing industry to jointly discuss how to achieve enterprise survival and development in the current market environment,sharing successful experiences and methodologies, providing practical guidance and solutions for custom home furnishing enterprises!

The afternoon session began,Association Secretary-General Zeng Yong shared and introduced the new leadership team, comprising the Presiding Units: Guangzhou Shangpin Zhaike Home Furnishing Co., Ltd., Guangzhou Besthome Future Home Furnishing Co., Ltd.; the Supervisory Board Chairman Unit: Guangdong Canoya Home Furnishing Co., Ltd.; Supervisory Units: Guangdong Topstrong Intelligent Creation Home Furnishing Co., Ltd., Boloni Smart Technology (Qingdao) Co., Ltd., as well as 32 Council Member Units; he also mentioned that the Secretariat will continue to cooperate with our leading units to provide comprehensive services for our association, hoping that under the promotion of the new leadership team and the guidance of our former chairmen, we can do even better.

President Li Jiachong stated in his subsequent address that the theme of this conference is "Believe in the Future", which is not just a short slogan, in the current rapidly changing macro environment,The custom home furnishing industry faces various challenges and opportunities; how to actively respond to challenges and enhance confidence in the future has become a question every enterprise must answer. Believing in the future is even more our belief and motivation as the custom home furnishing industry. In this era full of coexisting challenges and opportunities, we must be full of confidence, move forward bravely, and believe in the beauty of the future!

"No matter how great the challenges we face, we cannot lose faith and hope for the future," said President Zhang Jian,Only by believing in the future can we persist in our efforts. Let us work together, keep pace with the times, and jointly create an organic ecosystem where all flowers bloom and harmoniously integrate in the custom home furnishing industry, jointly composing a bright future where the industry flourishes!

"Adapt to changes in trends to improve ourselves, enhance our market competitiveness, and achieve better development." Association Secretary-General Zeng Yong shared the seven major change trends of the custom home furnishing industry with everyone,As an important part of the modern home furnishing industry, custom home furnishing has always been committed to meeting consumers' needs for personalized and comfortable home living. However, in this wave of reform faced by the entire industry, supply and demand environments, industrial structures, organizational chains, participating roles, traffic acquisition, etc., are all undergoing rapid and complex adjustments. We must face many challenges, while also ushering in unprecedented opportunities.

Sophia Home Group President Wang Bing delivered a presentation titled "Changes and Trends in the Pan-Home Industry for the Next Three Years" at the conference. Facing new industry cycles and adjustments to the industrial landscape, how does one find their market positioning?As the logic of industrial development and consumer trends evolves, what certainties lie ahead for the future market? Indeed, this is a crucial window period requiring deep reflection and adjustment of operational models.For the entire pan-home industry this year, the proportion of existing homes in total demand is not yet particularly high. However, the future market volume for existing homes will be substantial. By 2030, it is estimated that the existing home market will exceed 10 to 12 million units, making the total annual renovation demand very significant.

So, how should one navigate the era of existing homes?While demand exists, the models and approaches differ significantly. Traditional operational models relying on physical stores, brand recognition, and distribution channels may need major changes to adapt to this new market, as the sources of customers have shifted considerably.Indeed, this is a critical window period for customized home enterprises to engage in deep reflection and adjust their operational models.

Against the backdrop of current industry trends, capturing traffic entry points for old house renovations and localized upgrades, while cultivating the ability to tap into the stock market, has become a priority. The proportion of demand for renovating existing homes is gradually increasing., Renovations of existing homes and localized renovations will become the primary source of growth for the future home furnishing industry. Although the stock market capacity is larger compared to the new home market, beneath these complex surface phenomena, how can one pierce through the fog, decipher the industry's underlying logic, navigate the enterprise development cycle, and seek a second growth curve?Yu Wenjie, President of Wanhua Eco Group and Chairman of Wanhua Eco New Home Decoration Group, provided the answer in his presentation titled "How to Leverage the Multi-Billion Yuan Market for Old House Localized Renovations".

When aiming to enter the old house market, beyond speed, green environmental protection, and personalization, where lies the traffic entry point?Chairman Yu believes the entry point should begin with localized renovations, as they are more affordable. Renovating a complete bathroom might cost between 10,000 to 20,000 yuan for cheaper options, or 40,000 to 50,000 yuan for premium ones, but this gradually builds a connection with customers.

He stated,Wanhua Eco has transitioned from a panel supplier in the custom home industry to a material supplier in the decoration industry. It hopes to empower the custom industry in the future, share localized renovation traffic with everyone, and jointly enter the era of old homes with the custom industry to usher in the sector's second growth curve.

The association has always been committed to providing a platform for communication and exchange for member units, the broader community of designers, and all colleagues in the custom home industry present today. Dong Haichun, Executive President and Secretary-General of the Sino-Italian International Design Association, specifically introduced the association to us.Following this, Mr. Antonio Lamonarca, President of the Milan International Design Club, stated that the future would see strengthened mutual empowerment between China and Italy across multiple aspects.

Association Secretary-General Zeng Yong reached further strategic cooperation with Dong Haichun, Executive President and Secretary-General of the China-Italy International Design Association, and Mr. Antonio Lamonarca, President of the Milan International Design Club.This tripartite signing ceremony will be heldZhang Ting, Honorary President of Guangdong Custom Home Furnishing Association; Lin Tao, Honorary President of Guangdong Wardrobe Industry Association and Honorary President of China-Italy International Design Association; Li Jiacong, President of Guangdong Custom Home Furnishing Association; Zhang Jian, President of Guangdong Wardrobe Industry Association; Li Zhiqiang, Executive President of China-Italy International Design Association; Zhou Jia, Deputy Secretary-General of China-Italy International Design Associationand signed together under the witness of a total of six leader-guests.

In addition to establishing further cooperative spaces and connections with the China-Italy International Design Association and the Milan International Design Club, the Association will also pursue closer strategic collaboration between chambers and associations with the Hangzhou Decoration and Renovation Chamber of Commerce;and underunder the witness of Li Jiacong, President of Guangdong Custom Home Furnishing Association; Zhang Jian, President of Guangdong Wardrobe Industry Association; Zhang Ting, Honorary President of Guangdong Custom Home Furnishing Association; and Lin Tao, Honorary President of Guangdong Wardrobe Industry Association and Honorary President of China-Italy International Design Association, Association Secretary-General Zeng Yong and Chen Yi, Secretary-General of the Hangzhou Decoration and Renovation Chamber of Commerce and initiator of Hangpai Home Decoration, conducted a signing ceremony.

The First Forum'Finding the Way Out for Custom Enterprises Under Existing Market Competition'invitedLi Jiacong, General Manager of Shoppalace; Zhang Jian, Chairman of Besthome; Tang Bin, Chairman of MAG; Cai Xingguo, CEO of Boloni; Lai Yongjing, Director Vice President of Canoya; Zhang Yan, Vice President of TATA Doors; as well as the host of this forum: Zhang Zekai, Founder of Ruran Culture, conducting a session themed "Finding the Way Out for Custom Enterprises Under Existing Market Competition"deeply discuss and reflect on the current competitive landscape and future market trends of the custom home furnishing industry, focusing on the survival principles and development pathways for enterprises in the existing market, while engaging in in-depth discussions and exchanges regarding corporate management direction and methodology.

The second forum of this conference, and also the final forum—"Revisiting Customization in 2024: Integrated Home Furnishing Enterprises, Integration or Competition?",How can the new model of home decoration empower the customization industry? Originally distinct tracks, customization and home decoration are gradually converging to meet consumers' demand for integrated renovation. In this process of mutual understanding, bridging gaps, and integration, how should customization companies view integrated decoration? And how should integrated decoration companies view customization? Ultimately, will their future relationship be defined more by integration or competition?The forum welcomedXin Fumin, Chairman of Sinomann Home Furnishing; Yu Wenjie, President of Wanhua Eco Group / Chairman of Wanhua Eco New Home Decoration Group; Wang Juntai, Chairman of Guante Home Furnishing; Ge Yeming, Deputy General Manager of Liangjiaju Group; Chen Yi, Hangzhou Decoration Industry Chamber of Commerce; Xu Chunyang, Founder of Home Decoration Afternoon Tea; and the moderator of this session: Meng Hui, Deputy Secretary-General of the Guangdong Custom Home Furnishing Association., accompanied by the exchange of questions and answers,sharing how enterprises, beneath the surface of the current macro environment, pierce through the fog, decipher the industry's underlying logic, and discover new paths for development.

Zhang Ting, Honorary President of the Guangdong Custom Home Furnishing Association and Chief Engineer of Suofeiya Group, noted in his opening speech that the Chinese custom home furnishing industry has entered an era characterized by diversified existing markets and innovation-driven growth,To encourage industry innovation, reward innovative achievements, build an authoritative selection with the greatest influence and industrial promotion value, and promote the widespread application of excellent products, technologies, and models.The Golden Customization Award will vigorously shape the image of China's customization innovation force, generate innovative synergy across the entire industry chain, and contribute to the high-quality development of industrial clusters.

(List of Winners)

The dinner began,Our new leadership team recited the poem "Believe in the Future" for everyone: "Friends, please firmly believe in the future!""The resounding words declare our home furnishing professionals' enthusiasm and sincere emotions,Love the industry, love customization!

Chairman of the Supervisory Board Lai Yongjing, Vice President and Director of Canoya, delivered the opening speech for the gala. He mentioned that it was a great honor to assume the role of Chairman of the Supervisory Board, and expressed gratitude for everyone's support. In the coming days, he will strengthen guidance on the association's daily management and supervision of operations to ensure the association operates healthily and sustainably.

Wu Shengyu, General Manager of Kerofu, shared his unique insights on "Future Decorative World, Originating from Innovation",For many years, Kerofu has continuously developed various surface materials to meet the needs of ideal living spaces, promoting industry progress and upgrading consumer experiences.Since its establishment, Kerofu has adhered to the concept of pragmatic innovation, successively developing surface products such as the Zhencai Series, Starry Sky Series, and Phantom Gold Series. In the future, Kerofu will fully leverage its industrial chain advantages and achieve innovative breakthroughs in decorative paper patterns.

The healthy development of the industry relies on everyone's efforts; it is precisely due to everyone's joint contributions that the industry can thrive! United in purpose and determined, we overcome difficulties together,The association upholds its consistent working philosophy and service attitude, dedicated to providing more and better activities for members, promoting the development of member enterprises and the industry as a whole!Next, the "March New Member Certification", "Strategic Partner", and "Eco-Partner" awards were presented sequentially. Thank you to all member enterprises for your continued support!

Subsequently, four awards were also presented: "Industry Leader Media", "Industry Promoting Media", "New Media Star", and "Self-Media Star".

Toast Ceremony

"Believe in the Future, Move Forward Bravely." "Believe in the Future" — The High-Quality Development Conference of the Custom Home Furnishing Industry and the 2024 Guangdong Custom Home Furnishing Association & Guangdong Wardrobe Industry Association Annual Meeting has concluded. The association will continue to uphold its consistent service mission, leverage the power of being a bridge and medium, unite member enterprises, and empower industry development through multi-dimensional support!

Wanhua Eco Group

Wanhua Eco New Home Decoration Group

Foshan Kelifu New Material Technology Co., Ltd.

Guangdong Tute Precision Hardware Technology Co., Ltd.

Guangdong Lianxun Precision Manufacturing Co., Ltd.

Guangxi Sanwei Home Furnishing New Material Co., Ltd.

Guangxi Xiangsheng Home Furnishing Material Technology Co., Ltd.

Guangdong OPK Home Intelligent Technology Co., Ltd.

Shandong Shengchang New Material Co., Ltd.

Guangdong Husky Refrigeration Technology Co., Ltd.

Shenzhen Guangdu Lighting Co., Ltd.

Shenzhen Zhongshenai Bedding Technology Co., Ltd.

Jinan Qingchun Youni Cultural Media Service Co., Ltd.

Guangzhou Besthome Smart Home Co., Ltd.

Guangzhou Hanmeichi Technology Co., Ltd.

Guangzhou Bojun Home Technology Co., Ltd.

Xinhua Net, Global Times Home, China.org.cn Home Channel, Southern Daily, Guangzhou Daily, Southern Metropolis Daily, Yangcheng Evening News, Beijing Business Today, Information Times, Guangdong Economic and Science Education Channel, Blue Whale Finance, Yidian Zixun,NetEase Home, Sina Home, Uju, Soufun Home, PChouse Pacific Home, Sohu Focus Home, Ifeng Home, Anjuke, Today Home, Jumei | China Whole House Customization Network, Huiya Investment Network, China Home Decoration Report, Pan-Home Circle, Home Bang, Inspiration Home, Soumen Net, Toutiao